Common Planner
K–12 Standards

Introduction to Hospitality: Grades 11, 12

Other Arkansas CTE sets

What is Hospitality Marketing?

  • 1.1

    Define terminology

    1. 1.

      List terms with definitions related to hospitality marketing1.1.1

  • 1.2

    Describe marketing basics

    1. 1.

      Discuss basic concepts of marketing and the seven key marketing functions1.2.1

    2. 2.

      Research any type of hotel or restaurant advertising; identify and label the components of the marketing mix1.2.2

  • 1.3

    Explain hotel marketing as a competitive industry

    1. 1.

      Make a list and describe your favorite amenities found at a hotel, restaurant, or in any hospitality advertising1.3.1

  • 1.4

    Describe the importance of hospitality marketing

    1. 1.

      Interview a human resources manager or general manager of a local hotel or restaurant about the impact of the hospitality industry on the economy, on the growth of the industry, and on career opportunities available in the industry1.4.1

Types of Hospitality Markets

  • 2.1

    Define terminology

    1. 1.

      List terms with definitions related to types of hospitality markets2.1.1

  • 2.2

    Describe hospitality markets

    1. 1.

      Discuss wide array of hospitality facilities; include hotels, motels, bed & breakfasts, conference centers, resorts, and restaurants2.2.1

  • 2.3

    Identify hotels and motels

    1. 1.

      Describe different types of hotels and motels2.3.1

    2. 2.

      Emphasize the advantages for each type of lodging2.3.2

    3. 3.

      Tell about your hotel or motel experiences2.3.3

    4. 4.

      Take a field trip or have a guest speaker from a full-service hotel explain all the extras offered by this type of hotel2.3.4

  • 2.4

    Identify Bed & Breakfasts

    1. 1.

      Describe bed and breakfast and how it differs from other lodging establishments2.4.1

    2. 2.

      Research, in teams, a Bed and Breakfast on the Internet and prepare a PowerPoint presentation for class on Bed and Breakfasts2.4.2

    3. 3.

      Present the PowerPoint to the class2.4.3

  • 2.5

    Discuss the difference between conference centers and resorts

    1. 1.

      Explain the main principles of resort lodging and conference centers2.5.1

    2. 2.

      Brainstorm what you expect from a lodging institution and the city when you attend a convention2.5.2

  • 2.6

    Discuss restaurants

    1. 1.

      Differentiate between types of restaurants and discuss the growth of the industry2.6.1

    2. 2.

      Use the Internet, in teams, to locate information on nationally recognized restaurants2.6.2

  • 2.7

    Discuss tourism

    1. 1.

      Explain the financial importance of tourism and identify reasons for increases in tourism, especially international tourism2.7.1

    2. 2.

      Using the Internet, research and calculate economic benefits of tourism for a state and present the information in a graph form2.7.2

Key Players in Hospitality Operations

  • 3.1

    Define terminology

    1. 1.

      List terms with definitions of key players in hospitality operations3.1.1

  • 3.2

    Describe vital departments in a hotel

    1. 1.

      Discuss the different departments in a hotel3.2.1

  • 3.3

    Describe human resources department

    1. 1.

      List the functions of the human resources department3.3.1

    2. 2.

      Discuss compensation3.3.2

    3. 3.

      Use the Internet or travel magazine to research a hotel or restaurant and list advantages of being an employee of that particular establishment3.3.3

  • 3.4

    Describe Front of the House operations

    1. 1.

      Define the role of the front desk and food and beverage outlets3.4.1

    2. 2.

      Define types of servers, menus and service in restaurants3.4.2

    3. 3.

      Bring in copies of menus in different languages3.4.3

    4. 4.

      Create, in groups, scripts to advertise a local restaurant, including the type of food, service, menu and so forth, include an advertisement3.4.4

  • 3.5

    Describe Back of the House operations

    1. 1.

      List the duties and responsibilities of back of the house, housekeeping, engineering and the kitchen3.5.1

Selling Hospitality

  • 4.1

    Define terminology

    1. 1.

      List the terms with definitions relating to selling hospitality4.1.1

  • 4.2

    Identify selling hospitality

    1. 1.

      Discuss marketing the hotel and restaurant with attention on reservations and sales along with special events4.2.1

  • 4.3

    Describe marketing the hotel or restaurant

    1. 1.

      List key players that contribute to the hospitality marketing effort4.3.1

    2. 2.

      Discuss the impact that the Internet has on the hospitality industry4.3.2

    3. 3.

      Discuss traditional and new strategies for increasing hospitality sales4.3.3

  • 4.4

    Identify hotel reservations

    1. 1.

      List different ways to make hotel reservations and the different types of reservations4.4.1

    2. 2.

      Discuss the impact of technology on reservation business4.4.2

  • 4.5

    Describe sales and event planning

    1. 1.

      Discuss sales strategies for event marketing4.5.1

    2. 2.

      Using the computer, design a customer survey with questions about menu choices, customer service, and other items to keep customers coming back to the restaurant4.5.2

Hospitality Promotion

  • 5.1

    Define terminology

    1. 1.

      List the terms related with definitions to hospitality promotion5.1.1

  • 5.2

    Identify promotional strategies, types of advertising, and special promotions

    1. 1.

      Discuss promotional strategies, types of advertising, and special promotions5.2.1

    2. 2.

      Investigate online hotel reservation systems using the Internet, make a reservation5.2.2

  • 5.3

    Identify developing promotional strategies

    1. 1.

      List different ways hotels promote their properties, including the aspects of personal selling5.3.1

  • 5.4

    Identify examples of advertising and public relations

    1. 1.

      Using newspapers and magazines, research ads for hotels/restaurants, create a poster with these advertisements5.4.1

  • 5.5

    Identify special promotional strategies for hotels

    1. 1.

      Discuss types and examples of sales promotions used in the lodging industry5.5.1

    2. 2.

      Present examples of promotional items such as t-shirts, key chains, coffee mugs, and coupons5.5.2

Promoting to Target Markets

  • 6.1

    Define terminology

    1. 1.

      List the terms with definitions related to promoting to target markets6.1.1

  • 6.2

    Identify the three categories of travelers

    1. 1.

      Discuss business, leisure and international travelers6.2.1

  • 6.3

    Identify customer demographics

    1. 1.

      Define target markets and the importance of demographics for making hospitality marketing decisions6.3.1

    2. 2.

      List the five elements of market segmentation6.3.2

    3. 3.

      Research baby boomers and their spending habits and present a short report on how marketing decisions are made using their demographics6.3.3

  • 6.4

    Describe the business traveler

    1. 1.

      List how a traveler is affected by the latest trends and technological advancements6.4.1

    2. 2.

      Role play check-in at a hotel6.4.2

  • 6.5

    Examine the leisure traveler

    1. 1.

      Differentiate between the leisure traveler and the business traveler6.5.1

    2. 2.

      Describe the latest trends for leisure travel6.5.2

    3. 3.

      Prepare and present a "Dream Vacation" PowerPoint including costs, using information from the Internet, magazines, or newspaper6.5.3

  • 6.6

    Examine the international traveler

    1. 1.

      Describe the impact of international travel6.6.1

    2. 2.

      Describe the adjustments that must be made for international guests6.6.2

Pricing and Financing

  • 7.1

    Define terminology

    1. 1.

      List the terms with definitions related to price and financing7.1.1

  • 7.2

    Discuss hotel restaurant, and airline pricing, purchasing, and financing

    1. 1.

      List examples of each part of the industry7.2.1

  • 7.3

    Discuss types of room rates

    1. 1.

      Explain the difference in room rates, specialty rates, and government rates7.3.1

  • 7.4

    Describe basic restaurant and airline ticket pricing concepts

    1. 1.

      List factors in restaurant pricing7.4.1

    2. 2.

      List factors in airline pricing and the high costs of flying7.4.2

  • 7.5

    Identify purchasing strategies

    1. 1.

      Discuss purchasing, receiving, and sorting procedures for different segments of the industry7.5.1

  • 7.6

    Discuss financing various forms of ownership

    1. 1.

      Identify different types of financing sources for hotel and restaurant ownership7.6.1

Hospitality Marketing Information Management

  • 8.1

    Define terminology

    1. 1.

      List the terms with definitions related to hospitality marketing information management8.1.1

  • 8.2

    Explain maintaining a customer database

    1. 1.

      Explain how technology and hospitality employees are important for maintaining customer databases8.2.1

  • 8.3

    Explain maintaining a favorable occupancy rate

    1. 1.

      Define occupancy rate and yield management, with emphasis on increasing occupancy rates8.3.1

  • 8.4

    Explain customer satisfaction and repeat business

    1. 1.

      Identify successful strategies used by hotels and restaurants to increase customer satisfaction and generate repeat business8.4.1

  • 8.5

    Explain maintaining industry standards

    1. 1.

      List basic hospitality standards8.5.1

    2. 2.

      Explain how sales effects are tied to personal service8.5.2

Product and Service Management

  • 9.1

    Define terminology

    1. 1.

      List terms with definitions related to product and service management9.1.1

  • 9.2

    Discuss product and service planning in hotels and restaurants, special services in hotels, the importance of image marketing, and risk management

    1. 1.

      Illustrate product and service planning by creating a poster listing special services in hotels9.2.1

  • 9.3

    Describe hotel product and service planning

    1. 1.

      Discuss the product and service mix and the lodging industry rating system9.3.1

  • 9.4

    Explain special hotel services

    1. 1.

      Explain special hotel services and technology9.4.1

  • 9.5

    Describe hotel image

    1. 1.

      Identify the importance of hotel furnishings, atmosphere, and employee uniforms9.5.1

  • 9.6

    Describe risk management

    1. 1.

      Discuss the insurance coverage and hotel security9.6.1

    2. 2.

      Interview an insurance representative about risk management and restaurant, hotel insurance9.6.2

  • 9.7

    Describe restaurant product and service planning

    1. 1.

      Discuss restaurant product and service planning9.7.1

Distribution for Hospitality

  • 10.1

    Define terminology

    1. 1.

      List terms with definitions related to distribution10.1.1

  • 10.2

    Identify the variety of intermediaries available to schedule travel and other hospitality needs using technology for scheduling

    1. 1.

      Using the Internet, schedule a trip to a vacation place; make travel arrangements and lodging accommodations10.2.1

  • 10.3

    Describe traditional travel intermediaries

    1. 1.

      Discuss challenges and competition facing travel agencies10.3.1

    2. 2.

      List sales strategies used by travel agencies10.3.2

  • 10.4

    Describe Internet travel intermediaries

    1. 1.

      Define Internet travel intermediaries10.4.1

    2. 2.

      Discuss basic operations of intermediaries such as Priceline.com and Travelocity.com10.4.2

    3. 3.

      List different intermediaries found on the Internet other than Priceline.com and Travelocity.com10.4.3

Planning for the Future

  • 11.1

    Define terminology

    1. 1.

      List the terms with definitions related to planning for the future unit11.1.1

  • 11.2

    Discuss the roles of competition, technology, and building renovation in the lodging industry

    1. 1.

      Develop a table illustrating the roles of competition, technology and building renovation11.2.1

  • 11.3

    Explain keeping ahead of the competition

    1. 1.

      Discuss the importance of research and management systems in the hospitality industry11.3.1

  • 11.4

    Explain the role of technology

    1. 1.

      Explain property management systems and hotel technology11.4.1

Preparing for a Hospitality Career

  • 12.1

    Define terminology

    1. 1.

      List the terms with definitions related to hospitality careers12.1.1

  • 12.2

    Discuss career opportunities and educational options for the hospitality industry

    1. 1.

      Write a report of possible career choices and the educational options for that chosen career in the hospitality industry12.2.1

  • 12.3

    Explain preparing for a hospitality career

    1. 1.

      Discuss career opportunities in hospitality12.3.1

    2. 2.

      Identify the four parts of a career-planning strategy12.3.2

    3. 3.

      Describe the characteristics of successful hospitality employees12.3.3

  • 12.4

    Explain the educational requirements

    1. 1.

      Identify the educational requirements for a hospitality career12.4.1

    2. 2.

      Identify the benefits of education for both the employee and employer12.4.2

  • 12.5

    Explain mobility required for advancement

    1. 1.

      Discuss the need for mobility for advancement in the industry12.5.1

    2. 2.

      Describe how the Internet has affected hospitality career searches12.5.2

Frequently asked questions

What grade levels do these standards cover?
Grade 11 and Grade 12
When were these standards adopted?
2005
Where can I read the official document?
Introduction to Hospitality

Keep exploring

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