Common Planner
K–12 Standards

Business and Marketing Technology: Marketing Business Enterprise

Other Arkansas CTE sets

Develop personal skills related to career success.1.1

  • 5

    Understand the importance of personal branding and develop a plan for managing one’s personal brand.1.1.5

Develop and apply interpersonal skills required to be an effective employee and that are crucial for career success.1.2

  • 3

    Participate in activities that help to develop teamwork and cooperation1.2.3

Develop customer service skills. 1.3

  • 4

    Understand and explain the importance of customer relationship management and discuss various ways that companies seek to manage customer relationships.1.3.4

  • 5

    Discuss the importance of documenting interactions with customers, clients, and co-workers, and how a customer relationship management system can assist with managing customer relationships.1.3.5

Demonstrate understanding of ethics, privacy, and security of information. 1.5

  • 1

    Explain the importance of protecting company information. 1.5.1

  • 2

    Discuss ethical issues and the importance of protecting client information and privacy.1.5.2

  • 4

    Understand the need to use social media ethically and responsibly as an employee.1.5.4

  • 5

    Explain what it means to “do the right thing” and how it affects the profitability of the employer, and ultimately one’s job security and income. 1.5.5

1.6

  • 4

    Develop work ethic skills related to marketing and entrepreneurship such as enthusiasm, self-motivation, honesty, integrity, persistence and tenacity, dependability and reliability, accountability, attendance, willingness to stay busy, willingness to forego leisure activities to meet professional goals, patience, resilience, etc.1.6.4

  • 5

    Develop and demonstrate professional written, verbal, and nonverbal skills in a variety of career related situations. (Sales pitch, job interview, informational, conference call, video conference session, etc.) 1.6.5

  • 7

    Research and explain personal development plans and their importance to career development for entrepreneurs. Develop a personal development plan.1.6.7

Explain ethics as it applies to business decisions and operations. 1.7

  • 1

    Provide examples of ethical behavior and contrast with examples of unethical behavior. Evaluate real-world scenarios and discuss the ethical considerations involved in those situations.1.7.1

  • 2

    Discuss ethical decision making.1.7.2

  • 4

    Discuss the difference between legal and ethical decisions.1.7.4

  • 5

    Explain the purpose of a code of ethics. Research and evaluate various codes of ethics for a variety of businesses and industries. 1.7.5

Explore and discuss economic and financial factors that affect entrepreneurial success.2.1

  • 1

    Understand and explain the marketing concept and its importance to business success.2.1.1

  • 2

    Distinguish between wants and needs and discuss why it is important for entrepreneurs to accurately assess wants and needs for the success of their business.2.1.2

  • 5

    Identify the economic utilities of form, place, time, and possession and discuss how they bring value to products and services offered2.1.5

  • 6

    Explain the effects of market cost and pricing. 2.1.6

  • 7

    Apply financial principles related to entrepreneurship: bottom line, gross margin, fixed versus variable costs, equity to debt ratio, leverage, capital, assets, expenses, cash flow, interest, inflation, etc.2.1.7

Understand the importance of market research and methods for determining a target market, and market segmentation.2.2

  • 1

    Students will identify key business stakeholders and explain their role in the success of an organization.2.2.1

  • 2

    Examine how consumer motivations and behaviors influence marketing decisions.2.2.2

  • 3

    Identify target markets based on a variety of demographic and psychographic factors.2.2.3

  • 5

    Define and explain market segmentation and discuss how segmentation affects marketing strategies.2.2.5

  • 6

    Conduct market research utilizing a variety of strategies and resources. 2.2.6

Understand and explain the marketing mix models. 2.3

  • 1

    Discuss the five elements of the marketing mix (product, price, place/distribution, promotion, and people).2.3.1

  • 2

    Discuss the fifth P of the marketing mix: people, and why this is such an important element.2.3.2

  • 3

    Explain the modified marketing mix (7 Ps) model for service organizations: product, price, place, promotion, people, process, and physical evidence.2.3.3

  • 4

    Compare and contrast the 5 Ps Model with the new SAVE Marketing. Identify some current businesses implementing the SAVE marketing model.2.3.4

Understand the competitive nature of business and how competition affects entrepreneurial decisions.2.4

  • 1

    Understand and explain the importance of researching competitors in your market2.4.1

  • 2

    Evaluate the types of competition2.4.2

  • 3

    Formulate a competitive analysis. 2.4.3

Understand the impact that business design, layout, location, and planning have on the success of a business venture.2.5

  • 1

    Generate strategies for effective business design and layout. 2.5.1

  • 2

    Assess equipment, supplies and inventory planning needs. 2.5.2

  • 3

    Discuss the importance of location to the success of a business. 2.5.3

  • 4

    Discuss and explain zoning regulations and how they affect small business operations.2.5.4

Understand the relationship between the marketing mix and the marketing concept.2.6

  • 2

    Discuss how to establish marketing goals utilizing the 5 Ps based on the marketing concept.2.6.2

  • 3

    Define elements of product mix & life cycle and how it affects business.2.6.3

  • 4

    Evaluate different pricing methods with the marketing concept in mind. 2.6.4

  • 5

    Calculate mark-up, mark-down, sales tax, discounts.2.6.5

  • 6

    Evaluate different channels of distribution and discuss how each meets customer wants or needs.2.6.6

  • 7

    Design and plan promotional strategies while applying the marketing concept.2.6.7

Position products to acquire a desired image.2.7

  • 3

    Identify, analyze, and assess the branding strategies of a variety of products/services.2.7.3

Understand and explain the different types of business ownership and regulations that affect business ownership decisions. 3.1

  • 1

    Identify and differentiate between the types of business ownership.3.1.1

  • 4

    Discuss types of businesses that require special licensing or permits: hospitality, child care, health care, homebased businesses, restaurant and food service, etc.3.1.4

Understand the purpose for and develop a business plan.3.2

  • 2

    Examine and design parts of a business plan. 3.2.2

  • 3

    Compare and contrast a traditional business plan to the lean canvas.3.2.3

  • 5

    Learn the importance of an effective pitch. 3.2.5

  • 6

    Practice and demonstrate presenting/pitching a business plan to potential investors.3.2.6

Understand and discuss issues and concepts related to staffing and managing the human resources of an organization. 4.1

  • 2

    Define and develop recruiting & hiring procedures.4.1.2

  • 3

    Analyze work related compensation plans & employee regulations. (Local, State, & Federal)4.1.3

  • 4

    Understand and prepare documents required when hiring individuals: create application forms, Form I9, Form 1099, Form W4, W2, Form SS-4, etc.4.1.4

  • 5

    Understand and explain local, state and federal payroll taxes.4.1.5

Understand and explain effective employee motivation and training techniques.4.2

  • 2

    Differentiate between leading and managing.4.2.2

Understand, explain, and demonstrate procedures for financing a business start-up and continuing business operations.5.1

  • 1

    Understand and prepare financial documents related to business ownership: income statement, balance sheet, cash flow statements, estimated quarterly taxes, Form W7 (EIN numbers), Form W-9, Form 1099-MISC, etc.5.1.1

  • 2

    Identify and assess entrepreneurial startup costs5.1.2

  • 3

    Locate sources of loans and other small business assistance.5.1.3

  • 6

    Discuss types of business records prepared by businesses.5.1.6

Understand the importance of accurate and reliable inventory management processes and procedures.5.2

  • 1

    Compare advantages/disadvantages of manual vs computerized accounting systems.5.2.1

  • 2

    Discuss and explain the advantages of a point of sale system.5.2.2

  • 5

    Explain methods for managing Cash Flow Statements.5.2.5

  • 6

    Discuss and construct pro forma income statement & balance sheet.5.2.6

Understand and explain the importance of risk management decisions and how risk management is critical to the success of a business. 5.3

  • 1

    Discuss types of business risks: strategic, financial, compliance, operational, reputational, natural disasters (“acts of God”), theft, political, economic, etc.5.3.1

  • 2

    Determine different strategies to insure against risk.5.3.2

Research, identify, and discuss business growth strategies.6.1

  • 6

    Explain how to determine the best growth strategy for your business and market.6.1.6

Explain the importance of saving and discuss strategies for saving and investing wisely.6.2

  • 3

    Understand and compute simple vs compound interest. 6.2.3

  • 4

    Examine the relationship between risk & return when investing.6.2.4

Explain hardware and software used for daily business operations. 7.1

  • 1

    Identify & compare computer software needed to run a business.7.1.1

Explain and analyze the benefits and challenges of electronic commerce.7.2

  • 1

    Identify different website platforms to host e-commerce.7.2.1

  • 2

    Discuss how to manage social media presence for the business: allowing and responding to comments, managing the business’ reputation, copycat accounts, twitter handles, geo filters, consistency, employee training on your company social media policies, etc.7.2.2

Frequently asked questions

What grade levels do these standards cover?
Grade 10, Grade 11, and Grade 12
Where can I read the official document?
Marketing Business Enterprise

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Keep exploring CTE standards

Sibling grade bands, other subjects in this jurisdiction, and the same subject across other states.

More Arkansas CTE sets

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