Common Planner
K–12 Standards

Intermediate Advertising and Graphic Design: Grades 10, 11, 12

Other Arkansas CTE sets

Advanced Design Skills

  • 1.1

    Define terms related to advanced and graphic design skills

    1. 1.

      Use terms related to advanced design skills correctly and appropriately1.1.1

  • 1.2

    Examine advanced features of illustrator

    1. 1.

      Demonstrate use of advanced type and measurement features1.2.1

    2. 2.

      Modify illustrations1.2.2

    3. 3.

      Apply filters and effects1.2.3

    4. 4.

      Use raster images correctly and appropriately1.2.4

    5. 5.

      Use templates for rendering an illustration1.2.5

    6. 6.

      Save files in native formats1.2.6

    7. 7.

      Export files to other file formats1.2.7

  • 1.3

    Examine advanced features of Photoshop

    1. 1.

      Use selection tools1.3.1

    2. 2.

      Use layers to move, copy and transform1.3.2

    3. 3.

      Use masks and channels1.3.3

    4. 4.

      Use type palettes and text wrapping1.3.4

    5. 5.

      Use painting tools1.3.5

    6. 6.

      Use retouching tools1.3.6

    7. 7.

      Produce a related series of images in which elements are altered and utilized in a completed computer generated product1.3.7

  • 1.4

    Demonstrate advanced features of In-Design or other industry standard page layout software

    1. 1.

      Create master pages using columns in a multi-page publication1.4.1

    2. 2.

      Utilize text boxes in the construction of a publication1.4.2

    3. 3.

      Use text wrapping with graphics1.4.3

    4. 4.

      Manipulate graphics1.4.4

    5. 5.

      Create and use templates1.4.5

    6. 6.

      Create various layouts demonstrating appropriate use of type selection, spacing, justification, and text manipulation1.4.6

    7. 7.

      Collect document information for output and print a proof1.4.7

  • 1.5

    Demonstrate web design graphic skills

    1. 1.

      Develop a plan for creating a web page1.5.1

    2. 2.

      Create a theme for a web page1.5.2

    3. 3.

      Insert and modify text on a web page1.5.3

    4. 4.

      Insert a graphic on a web page1.5.4

    5. 5.

      Modify the position and appearance of a graphic on a web page1.5.5

    6. 6.

      Create a marquee for a web page1.5.6

    7. 7.

      Add animation to a web page element1.5.7

    8. 8.

      Create links and transitional effects for a web page1.5.8

  • 1.6

    Describe the process of creating computer based animation for multimedia projects

    1. 1.

      Import images1.6.1

    2. 2.

      Create and modify vector graphics1.6.2

    3. 3.

      Organize content with layers1.6.3

    4. 4.

      Modify colors used in graphics1.6.4

    5. 5.

      Create mask effects1.6.5

    6. 6.

      Animate using timeline effects1.6.6

    7. 7.

      Create navigation systems1.6.7

    8. 8.

      Add interactivity to animations1.6.8

  • 1.7

    Explain techniques used to construct an effective package design

    1. 1.

      Identify tools used in creating models for package design1.7.1

    2. 2.

      Produce an original container or package design for a particular product1.7.2

  • 1.8

    Identify the client's corporate message and mission

    1. 1.

      Discuss how to visually communicate the client's message and mission.1.8.1

    2. 2.

      Describe how the client's corporate identity influences the overall visual presentation1.8.2

Photography

  • 2.1

    Define terms related to traditional and digital photography in the advertising and graphic design industry

    1. 1.

      Use terms related to photography correctly and appropriately2.1.1

  • 2.2

    Explain the use of principles and elements of design in photographic works

    1. 1.

      Compare photographic media from traditional and digital processes2.2.1

    2. 2.

      Calibrate computer and printer for color accuracy2.2.2

    3. 3.

      Convert analog images to digital images2.2.3

    4. 4.

      Demonstrate different types of lighting2.2.4

    5. 5.

      Produce a variety of digital images2.2.5

  • 2.3

    Demonstrate the use of photogenic images in advertising and graphic design

    1. 1.

      Demonstrate shooting photographs for publication2.3.1

    2. 2.

      Demonstrate processing and the output of photographs for publication2.3.2

    3. 3.

      Mat and display a photograph2.3.3

Career Development

  • 3.1

    Define terms related to career development in advertising and graphic design

    1. 1.

      Use terminology appropriately in the career development process3.1.1

  • 3.2

    Locate and identify career opportunities that appeal to personal career goals

    1. 1.

      Research career opportunities and interpret career information3.2.1

    2. 2.

      Identify job requirements and work environment3.2.2

    3. 3.

      Identify educational and credentialing requirements and industry certification3.2.3

  • 3.3

    Demonstrate ethical actions in advertising and graphic design

    1. 1.

      Evaluate situations in which ethics is an issue3.3.1

  • 3.4

    Review and update a personal career portfolio

    1. 1.

      Maintain and update a personal career portfolio3.4.1

    2. 2.

      Create a personal promotion brochure3.4.2

    3. 3.

      Write an evaluation of personal work experience3.4.3

    4. 4.

      Document technology skills, software applications3.4.4

  • 3.5

    Review job seeking skills

    1. 1.

      Revise job seeking tools3.5.1

  • 3.6

    Explore business practices

    1. 1.

      Analyze self-employment practices3.6.1

  • 3.7

    Explain the benefits of participating in student organizations

    1. 1.

      Demonstrate leadership skills in a student organization3.7.1

Frequently asked questions

What grade levels do these standards cover?
Grade 10, Grade 11, and Grade 12
When were these standards adopted?
2007
Where can I read the official document?
Intermediate Advertising and Graphic Design

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