Common Planner
K–12 Standards

Fundamentals of Advertising and Graphic Design: Grades 9, 10, 11, 12

Other Arkansas CTE sets

Lab Safety

  • 1.1

    Apply concepts related to safety in the advertising design lab

    1. 1.

      Use concepts related to lab safety procedures appropriately1.1.1

  • 1.2

    Examine safety procedures in relation to advertising design lab safety

    1. 1.

      Follow standard workplace fire safety and other emergency procedures1.2.1

    2. 2.

      Demonstrate using safety procedures in the classroom and lab1.2.2

  • 1.3

    Discuss Hazardous Materials procedures in relation to advertising design lab safety

    1. 1.

      Demonstrate safe and appropriate use of chemicals in advertising design activities1.3.1

    2. 2.

      Exhibit safe procedures for using commonly used equipment in advertising1.3.2

    3. 3.

      Assume personal responsibility for wearing safety apparel appropriate for advertising design1.3.3

Advertising Design

  • 2.1

    Define terms related to the advertising industry

    1. 1.

      Use terms related to advertising design correctly and appropriately2.1.1

    2. 2.

      Describe the primary vehicles used in the advertising design industry (print, TV, radio, electronic)2.1.2

    3. 3.

      Discuss the primary activities of advertising design2.1.3

  • 2.2

    Research the history and evolution of advertising and graphic design and its role within society

    1. 1.

      Compare the changing purposes served by advertising and graphic design throughout history2.2.1

    2. 2.

      Analyze the opportunities for communication through advertising and graphic design2.2.2

    3. 3.

      Evaluate advertising and graphic design works using critical thinking skills2.2.3

    4. 4.

      Present written and oral evaluations of advertising and graphic design works2.2.4

  • 2.3

    Research the scope of career opportunities and qualifications in the advertising and graphic design industry

    1. 1.

      Explore careers common to advertising design industry2.3.1

    2. 2.

      Detail job descriptions, qualifications, and requirements for several careers of interest2.3.2

  • 2.4

    Manage the advertising and graphic design process including customer service and sales, scheduling, and quality control to deliver products that meet customer needs and expectations

    1. 1.

      Employ knowledge of customer needs and expectations when promoting advertising and graphic design services2.4.1

    2. 2.

      Apply knowledge of services, equipment, capabilities, workflow process, and technology to deliver customer service2.4.2

    3. 3.

      Analyze scheduling processes to ensure timely completion of projects2.4.3

    4. 4.

      Identify quality control measures2.4.4

  • 2.5

    Demonstrate preparation of customer materials for advertising and graphic design imaging to deliver products that meet customer needs and expectations

    1. 1.

      Apply knowledge of camera and scanner operations to produce images2.5.1

    2. 2.

      Demonstrate conversion from analog to digital forms, using scanning equipment2.5.2

Elements and Principles of Design

  • 3.1

    Define terms related to the elements and principles of design

    1. 1.

      Use terms related to the elements and principles of design correctly and appropriately3.1.1

  • 3.2

    Identify principles of design in various applications

    1. 1.

      Demonstrate the ability to use the principles of art, including, but not limited to: balance, rhythm, proportion and scale, emphasis, and unity in various advertising design applications3.2.1

  • 3.3

    Identify elements of design in various applications

    1. 1.

      Demonstrate the ability to use the elements of art, including, but not limited to: line, color, texture, space, and shape in various advertising design applications3.3.1

  • 3.4

    Explore the design process

    1. 1.

      Define the design objective3.4.1

    2. 2.

      Gather pertinent information for the design objective3.4.2

    3. 3.

      Create a thumbnail sketch3.4.3

    4. 4.

      Adapt a thumbnail sketch into a rough sketch (refined thumbnail)3.4.4

    5. 5.

      Transform a rough sketch into a comprehensive sketch using appropriate technology3.4.5

    6. 6.

      Describe the purpose and use of a comprehensive sketch3.4.6

  • 3.5

    Explore color theory

    1. 1.

      Discuss properties of color (hue, value, saturation)3.5.1

    2. 2.

      Describe the primary, secondary and intermediate colors3.5.2

    3. 3.

      Discuss the psychology of colors3.5.3

    4. 4.

      Discuss the use of color in a composition3.5.4

    5. 5.

      Discuss separation of color in printing3.5.5

Illustration Theory

  • 4.1

    Define terms related to illustration theory, tools and techniques

    1. 1.

      Spell, define and pronounce terminology correctly and appropriately4.1.1

    2. 2.

      Apply illustration theory terms appropriately4.1.2

  • 4.2

    Examine illustration and drawing techniques

    1. 1.

      Create an illustration with attention to form4.2.1

    2. 2.

      Create an illustration with attention to detail4.2.2

    3. 3.

      Create an illustration with attention to motion4.2.3

    4. 4.

      Create an illustration using different perspectives4.2.4

  • 4.3

    Examine various media used to create illustrations

    1. 1.

      Render an illustration using a variety of media4.3.1

    2. 2.

      Render an illustration using industry standard software4.3.2

Typography

  • 5.1

    Define terms related to type in typography

    1. 1.

      Use terms related to typography in the advertising design industry correctly and appropriately5.1.1

  • 5.2

    Discuss the selection of appropriate type styles for design applications

    1. 1.

      Identify type, classifications, and usage as related to serif, sans serif, and bold5.2.1

    2. 2.

      Select type style and point size appropriate to situation and/or substrate5.2.2

    3. 3.

      Identify various type faces by the appearance5.2.3

    4. 4.

      Select appropriate typeface to situation and design publication5.2.4

Design Skills

  • 6.1

    Define terms related to design skills

    1. 1.

      Use terms related to design skills correctly and appropriately6.1.1

  • 6.2

    Examine various measurements used to produce a substrate

    1. 1.

      Demonstrate the use of various measurement tools6.2.1

  • 6.3

    Prepare a corporate identity package

    1. 1.

      Design a logo6.3.1

    2. 2.

      Design advertisements, brochures, stationary, and business cards6.3.2

  • 6.4

    Produce a visual display using the principles of design

    1. 1.

      Create a poster to promote a company or product6.4.1

    2. 2.

      Create a billboard to promote a company or product6.4.2

Computer Skills

  • 7.1

    Define terms used in relationship to computer skills in advertising and graphic design

    1. 1.

      Use terms related to computer skills in advertising and graphic design correctly and appropriately7.1.1

  • 7.2

    Explain essential computer operation skills

    1. 1.

      Manage computer operations (install applications, connect peripherals, configure desktop environment, basic commands)7.2.1

    2. 2.

      Manage file storage (files, folders, directories, data backup, disk management)7.2.2

    3. 3.

      Compress or alter files7.2.3

  • 7.3

    Explain how Illustrator or other industry-standard software is used to develop advertising products

    1. 1.

      Create simple illustrations7.3.1

    2. 2.

      Add color to illustrations using multiple tools7.3.2

    3. 3.

      Use text tools and type palettes7.3.3

    4. 4.

      Use layer palettes7.3.4

    5. 5.

      Adjust print specifications7.3.5

  • 7.4

    Discuss basic techniques used to create advertising images using Photoshop or other industry-standard software

    1. 1.

      Navigate the workspace including the menu bar, status bar, toolbox, and palettes7.4.1

    2. 2.

      Resize images7.4.2

    3. 3.

      Crop a photograph/graphic7.4.3

    4. 4.

      Adjust image modes and color selection7.4.4

    5. 5.

      Apply artistic manipulation7.4.5

  • 7.5

    Discuss basic techniques and processes used to create page layouts using In-Design or other industry-standard software

    1. 1.

      Navigate the workspace including the menu bar, status bar, toolbox, and palettes7.5.1

    2. 2.

      Set up the dimensions and multiple formats for a specific substrate7.5.2

    3. 3.

      Use text tools and type palettes7.5.3

    4. 4.

      Adjust print specifications7.5.4

  • 7.6

    Prepare a publication using page layout software

    1. 1.

      Produce a four page newsletter with mixed content such as columns, graphics, sidebars, etc.7.6.1

Career Development

  • 8.1

    Define terms related to career development in the advertising and graphic design industry

    1. 1.

      Use terms related to career development in advertising and graphic design correctly and appropriately8.1.1

  • 8.2

    Discuss the contents of a personal portfolio for a person seeking employment in the advertising and graphic design industry

    1. 1.

      Assemble a portfolio including a cover letter, a résumé, and current work samples8.2.1

    2. 2.

      Maintain a portfolio by updating and customizing the content8.2.2

    3. 3.

      Maintain a list of professional competencies which demonstrate abilities in advertising and graphic design skills8.2.3

  • 8.3

    Describe the benefits of participating in the SkillsUSA student organization

    1. 1.

      Participate in SkillsUSA student organization activities8.3.1

    2. 2.

      Demonstrate professionalism through student organization activities8.3.2

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
When were these standards adopted?
2007
Where can I read the official document?
Fundamentals of Advertising and Graphic Design

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