Sports and Entertainment Marketing (8175)

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• Virginia Teachers for Tomorrow I (9062 - 36 weeks)
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• Emergency Medical Technician (EMT) 1 (8333)
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• Engineering Practicum IV (2023)
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• Introduction to Health and Medical Sciences (8302)
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• Principles of Technology 2 (9812)
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• Sports Medicine 2 (7662)
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• Workplace Readiness Skills

Explain marketing as it relates to the sports and entertainment industries.SEM.2.1

Identify the components (the Ps) of the marketing mix as they relate to sports and entertainment marketing.SEM.2.2

Describe the marketing concept as related to the sports and entertainment industries.SEM.2.3

Explain the concept of target marketing.SEM.2.4

Describe the marketing functions.SEM.2.5

Identify types of communication used in sports and entertainment.SEM.3.1

Identify the role of communication in effective work relationships.SEM.3.2

Develop presentation skills as a form of business communication.SEM.3.3

Identify ethical and unethical business practices.SEM.3.4

Explain the importance of customer service as it relates to the sports and entertainment industries.SEM.4.1

Compare various types of customer service.SEM.4.2

Translate technical language into commonly understood language.SEM.4.3

Communicate a customer-service suggestion to a supervisor.SEM.4.4

Describe procedures for handling a customer's complaint.SEM.4.5

Handle different types of customers.SEM.4.6

Demonstrate handling an internal customer.SEM.4.7

Explain the role of constructive criticism.SEM.4.8

Demonstrate customer-service techniques.SEM.4.9

Describe methods used to encourage customer retention.SEM.4.10

Define branding in sports and entertainment.SEM.5.1

Explain the concept of branding as it relates to sports and entertainment marketing.SEM.5.2

Explain product licensing and brand protection.SEM.5.3

Explain the concept and reasons for rebranding.SEM.5.4

Explain sports and entertainment product, sports and entertainment service, and product planning.SEM.6.1

Explain product life cycle.SEM.6.2

Describe the role of market research.SEM.6.3

Create a primary or secondary research survey.SEM.6.4

Explain the role of product positioning.SEM.6.5

Describe the impact of uncontrollable factors on sports and entertainment product development.SEM.6.6

Explain pricing and the factors that affect pricing decisions.SEM.7.1

Identify pricing strategies as they relate to the sports and entertainment industries.SEM.7.2

Explain business as it relates to the sports and entertainment industries.SEM.8.1

Compare the types of business ownership and their roles in the sports and entertainment industries.SEM.8.2

Explain distribution and how it relates to sports and entertainment industries.SEM.9.1

Identify challenges for distributing sports and entertainment services.SEM.9.2

Explain promotion and promotional mix.SEM.10.1

Identify the roles of advertising, publicity, sales promotion, direct marketing, and personal selling in the sports and entertainment industries.SEM.10.2

Determine methods of communication used in sports and entertainment promotion.SEM.10.3

Describe the elements of an advertisement.SEM.10.4

Explain advertising as related to sports and entertainment industries.SEM.11.1

Identify the goals of advertising and methods of evaluating an advertisement’s success.SEM.11.2

Define current electronic marketing tools and platforms.SEM.12.1

Identify methods for attracting customers and establishing and maintaining customer relationships.SEM.12.2

Identify target markets’ preferred platforms for various electronic marketing tools.SEM.12.3

Compare traditional marketing and digital media marketing.SEM.12.4

Identify the pros and cons of social media marketing.SEM.12.5

Explain how digital media can be used to generate revenue.SEM.12.6

Explain public relations as related to sports and entertainment industries.SEM.13.1

Explain the concept of earned media.SEM.13.2

Describe public relations tools.SEM.13.3

Explain the internal and external aspects of public relations.SEM.13.4

Analyze the effects of negative media occurrences.SEM.13.5

Explain sponsorship as it relates to the sports and entertainment industries.SEM.14.1

Explain the difference between sponsorships and endorsements.SEM.14.2

Explain the reasons for a company or organization to use sponsorships.SEM.14.3

Identify legal restrictions placed on endorsements and sponsorships.SEM.14.4

Explain advantages and disadvantages of endorsements.SEM.14.5

Identify current trends in sponsorship within the sports and entertainment industries.SEM.14.6

Describe the components and exchanges in an event triangle.SEM.14.7

Explain the effects media broadcasting may have on decisions made by a sponsor.SEM.14.8

Explain the advantages and disadvantages of using various forms of sales promotion in the sports and entertainment industries.SEM.15.1

Describe the elements of a sports and entertainment sales promotion campaign.SEM.15.2

Explain the types of selling and why they are important in sports and entertainment industries.SEM.16.1

Explain merchandising (on-site and supplemental) as it relates to the sports and entertainment industries.SEM.16.2

Explain the concept of bundling products and/or services.SEM.16.3

Explain the steps of selling process.SEM.16.4

Explain economics and its relation to the sports and entertainment industries.SEM.17.1

Explain how the phases in the business cycle affect the sports and entertainment industries.SEM.17.2

Explain the concept of supply and demand.SEM.17.3

Explain competition as it relates to the sports and entertainment industries.SEM.17.4

Describe the importance of research in developing a marketing plan.SEM.18.2

Explain the components of the marketing plan.SEM.18.1

Identify the components of a SWOT analysis.SEM.18.4

Describe the importance of analyzing the marketing plan to determine return on investment (ROI).SEM.18.3

Identify occupations within the sports and entertainment industries.SEM.19.1

Identify personal skills and interests applicable to the sports and entertainment industries.SEM.19.2

Identify resources for a job search in the sports and entertainment industry.SEM.19.3

Create a networking plan in the sports or entertainment industry.SEM.19.4

Create or update a résumé and application/cover letter.SEM.19.5

Complete a job application.SEM.19.6

Describe the job interview process and techniques for follow-up.SEM.19.7

(Optional) Participate in a mock interview or an informational interview with a local employer.SEM.19.8