Common Planner
K–12 Standards

Principles of Business and Marketing (12051-36) (2024)

Other Virginia CTE sets

Demonstrating Personal Qualities and Abilities1

  • a

    Demonstrate creativity and innovation.1a

  • b

    Demonstrate critical thinking and problem solving.1b

  • c

    Demonstrate initiative and self-direction.1c

  • d

    Demonstrate integrity.1d

  • e

    Demonstrate work ethic.1e

Demonstrating Interpersonal Skills2

  • a

    Demonstrate conflict-resolution skills.2a

  • b

    Demonstrate listening and speaking skills.2b

  • c

    Demonstrate respect for diversity.2c

  • d

    Demonstrate customer service skills.2d

  • e

    Collaborate with team members.2e

Demonstrating Professional Competencies3

  • a

    Demonstrate big-picture thinking.3a

  • b

    Demonstrate career- and life-management skills.3b

  • c

    Demonstrate continuous learning and adaptability.3c

  • d

    Manage time and resources.3d

  • e

    Demonstrate information-literacy skills.3e

  • f

    Demonstrate an understanding of information security.3f

  • g

    Maintain working knowledge of current information-technology (IT) systems.3g

  • h

    Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.3h

  • i

    Apply mathematical skills to job-specific tasks.3i

  • j

    Demonstrate professionalism.3j

  • k

    Demonstrate reading and writing skills.3k

  • l

    Demonstrate workplace safety.3l

Examining All Aspects of an Industry4

  • a

    Examine aspects of planning within an industry/organization.4a

  • b

    Examine aspects of management within an industry/organization.4b

  • c

    Examine aspects of financial responsibility within an industry/organization.4c

  • d

    Examine technical and production skills required of workers within an industry/organization.4d

  • e

    Examine principles of technology that underlie an industry/organization.4e

  • f

    Examine labor issues related to an industry/organization.4f

  • g

    Examine community issues related to an industry/organization.4g

  • h

    Examine community issues related to an industry/organization.4h

Addressing Elements of Student Life5

  • a

    Identify the purposes and goals of the student organization.5a

  • b

    Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult. 5b

  • c

    Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects. 5c

  • d

    Identify Internet safety issues and procedures for complying with acceptable use standards. 5d

Exploring Work-Based Learning6

  • a

    Identify the types of work-based learning (WBL) opportunities.6a

  • b

    Reflect on lessons learned during the WBL experience.6b

  • c

    Explore career opportunities related to the WBL experience.6c

  • d

    Participate in a WBL experience, when appropriate.6d

Understanding the Role of Economics in a Global Economy7

  • a

    Identify the difference between needs and wants. 7a

  • b

    Distinguish among the factors of production. 7b

  • c

    Explain the relevance of scarcity to economics. 7c

  • d

    Identify the three basic economic questions answered by any economy. 7d

  • e

    Describe a decision-making process. 7e

  • f

    Distinguish between economic systems. 7f

  • g

    Identify characteristics of free enterprise. 7g

  • h

    Explain supply, law of supply, demand, law of demand, and economic equilibrium. 7h

  • i

    Describe the effect of supply and demand on a free enterprise system. 7i

  • j

    Explain the positive and negative effects of emerging economies on the global market. 7j

  • k

    Illustrate the phases of the business cycle. 7k

  • l

    Identify the measures or indicators of economic activity. 7l

  • m

    Describe possible outcomes and other important aspects of global trade. 7m

Exploring the Core Concepts of Business and Marketing8

  • a

    Identify the four types of businesses. 8a

  • b

    Compare major types of business structures. 8b

  • c

    Identify the functions of management. 8c

  • d

    Explore leadership styles. 8d

  • e

    Explain the marketing concept. 8e

  • f

    Describe the marketing functions. 8f

  • g

    Define target market. 8g

  • h

    Explain market segmentation and how it is used to identify a target market. 8h

  • i

    Describe the elements of the marketing mix. 8i

  • j

    Describe the selling process. 8j

  • k

    Explain the market research process. 8k

  • l

    Create a business plan.8l

  • m

    Investigate technological trends in business and marketing. 8m

Exploring Interrelated Social, Environmental, and Ethical Responsibilities9

  • a

    Determine the social responsibilities of a business to the community and of the community to a business. 9a

  • b

    Determine the environmental responsibilities of a business to the community and of the community to a business. 9b

  • c

    Identify ethical and unethical business practices. 9c

Developing Communication and Interpersonal Skills10

  • a

    Describe communication tools and ways they are used in the workplace. 10a

  • b

    Demonstrate professional communication. 10b

  • c

    Explain the importance of nonverbal communication in the workplace. 10c

Making Decisions as a Consumer11

  • a

    Identify the rights and responsibilities of consumers. 11a

  • b

    Describe how purchasing motives affect consumer choices. 11b

  • c

    Demonstrate comparison shopping.11c

  • d

    Identify major consumer protection agencies and their purposes. 11d

  • e

    Identify the characteristics of a valid contract. 11e

  • f

    Examine product labels. 11f

Exploring Financial Concepts12

  • a

    Label parts of a paycheck. 12a

  • b

    Identify basic banking services for individuals and businesses. 12b

  • c

    Explain taxation. 12c

  • d

    Explain the purpose of insurance. 12d

  • e

    Create financial statements. 12e

  • f

    Explain potential financial resources for businesses. 12f

Preparing for Industry Certification13

  • a

    Describe the requirements for obtaining industry certifications related to the Principles of Business and Marketing course. 13a

  • b

    Identify testing skills and strategies for a certification examination. 13b

  • c

    Demonstrate the ability to complete selected practice examinations. 13c

  • d

    Complete an industry certification examination representative of skills learned in this course.13d

Developing Employability Skills14

  • a

    Assess personal interests, aptitudes, and abilities. 14a

  • b

    Identify sources of employment information. 14b

  • c

    Research business and marketing career opportunities. 14c

  • d

    Complete a job application. 14d

  • e

    Develop or update a résumé. 14e

  • f

    Write a cover letter. 14f

  • g

    Design an employment portfolio.14g

  • h

    Describe professional behavior appropriate for a job interview.14h

  • i

    Participate in a mock job interview. 14i

  • j

    Complete interview follow-up. 14j

Frequently asked questions

What grade levels do these standards cover?
Grade 9 and Grade 10
Where can I read the official document?
Virginia's CTE Resource Center

Keep exploring

Keep exploring CTE standards

Sibling grade bands, other subjects in this jurisdiction, and the same subject across other states.

More Virginia CTE sets

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