Entrepreneurship I (ME11) (2024)

Understand entrepreneurship, entrepreneurship discoveries, the entrepreneurial mindset, and business ethics in entrepreneurship. 

  • 1.01

    Describe the nature of entrepreneurship. 

  • 1.02

    Explain career opportunities in entrepreneurship. 

  • 1.03

    Conduct self-assessment to determine entrepreneurial potential. 

  • 1.04

    Explain the nature of business ethics. 

  • 1.05

    Explain types of business ownership. 

Understand design thinking, the Lean Canvas Business Model, and feasibility of venture ideas. 

  • 2.01

    Describe the design thinking process. 

  • 2.02

    Determine the relationship between government and business. 

  • 2.03

    Conduct an environmental scan to obtain business information. 

  • 2.04

    Determine feasibility of venture ideas. 

  • 2.05

    Understand Lean Canvas Business Model (LCBM). 

Understand marketing strategies, unique value proposition, competitive advantage, and customer segments. 

  • 3.01

    Explain the concept of marketing strategies. 

  • 3.02

    Identify company's unique value/selling proposition. 

  • 3.03

    Explain the concept of market and market identification. 

Understand channels of distribution and cost structure. 

  • 4.01

    Explain the nature of channels of distribution. 

  • 4.02

    Explain the nature and scope of purchasing. 

  • 4.03

    Explain the concept of supply chain. 

  • 4.04

    Explain the nature of overhead/operating costs. 

  • 4.05

    Explain the concept of production. 

Understand pricing, revenue streams, and key metrics. 

  • 5.01

    Explain the nature and scope of the pricing function. 

  • 5.02

    Explain the nature of sales forecasts. 

  • 5.03

    Determine revenue streams. 

  • 5.04

    Identify key metrics. 

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, Grade 12, and VOCATIONALTRAINING
Where can I read the official document?
North Carolina Department of Public Instruction

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