What grade levels do these standards cover?

Grade 9, Grade 10, Grade 11, and Grade 12

Where can I read the official document?

MO Sports and Entertainment Marketing

Acquire foundational knowledge of channel management to understand its role in marketing.
1. 1
  Explain the nature and scope of channel managementCM:001
2. 2
  Explain the nature of channels of distributionCM:003

Acquire foundational knowledge of marketing-information management to understand its nature and scope.
1. 1
  Identify data monitored for marketing decision makingIM:184
2. 2
  Explain the nature and scope of the marketing-information management functionIM:001
3. 3
  Explain the need for sport/entertainment/event marketing dataIM:245
Understand marketing-research activities to show command of their nature and scope.
1. 4
  Explain the nature of marketing researchIM:010
Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
1. 5
  Explain sources of secondary sport/entertainment/event dataIM:246
2. 6
  Explain sources of primary sport/entertainment/event marketing dataIM:249
Collect secondary marketing data to ensure accuracy and adequacy of information for decision-making.
1. 7
  Search the Internet for sport/entertainment/event marketing informationIM:247

Understand marketing's role and function in business to facilitate economic exchanges with customers.
1. 1
  Explain marketing and its importance in a global economyMK:001
2. 2
  Explain marketing and its importance in a global economyMK:002
3. 3
  Explain the nature of entertainment/event marketingMK:024
Understand sport/entertainment/event marketing’s role and function in business to facilitate economic exchanges with customers.
1. 1
  Explain the nature of sports marketingMK:012

Develop marketing strategies to guide marketing tactics.
1. 1
  Explain the concept of marketing strategiesMP:001
Select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).
1. 1
  Explain the concept of market and market identificationMP:003
2. 2
  Describe the nature of target marketing in sport/entertainment/event marketingMP:037
3. 3
  Identify ways to segment sport/entertainment/event marketsMP:038

Develop a foundational knowledge of pricing to understand its role.
1. 1
  Explain the nature and scope of the pricing functionPI:001
2. 2
  Identify factors affecting pricing of sport/entertainment/event products (e.g., lead time, market demand, market segmentation, smoothing, responding to competitors)PI:047
PM.
Product/Service ManagementPM
Acquire a foundational knowledge of product/service management to understand its nature and scope.
1. 1
  Explain the nature and scope of the product/service management functionPM:001
2. 2
  Identify the impact of product life cycles on marketing decisionsPM:024
Employ product-mix strategies to meet customer expectations.
1. 1
  Explain elements of the sport/entertainment/event productPM:079
Position products/services to acquire desired business image.
1. 1
  Explain the nature of sport/entertainment/event brand/brandingPM:141
2. 2
  Explain the use of licensing in sport/entertainment/event marketingPM:139
3. 3
  Explain the role of endorsements in sport/entertainment/event marketingPM:140
4. 4
  Explain the use of naming rights in sport/entertainment/event marketingPM:142

Acquire a foundational knowledge of promotion to understand its nature and scope.
1. 1
  Explain the role of promotion as a marketing functionPR:001
2. 2
  Explain the types of promotion (i.e., institutional, product)PR:002
3. 3
  Identify the elements of the promotional mixPR:003
Understand promotional channels used to communicate with targeted audiences.
1. 4
  Explain advertising media used in the sport/entertainment/event industriesPR:177
Understand the use of direct marketing to attract attention and to build brand.
1. 5
  Describe sport/entertainment/event industries’ utilization of digital mediaPR:240

Acquire a foundational knowledge of selling to understand its nature and scope.
1. 1
  Explain the nature and scope of the selling functionSE:017
Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.
1. 2
  Determine sport/entertainment/event features and benefitsSE:188
2. 3
  Describe factors that motivate people to participate in/attend sports/entertainment/eventsSE:209

What grade levels do these standards cover?: Grade 9, Grade 10, Grade 11, and Grade 12
Where can I read the official document?: MO Sports and Entertainment Marketing

Keep exploring

Sibling grade bands, other subjects in this jurisdiction, and the same subject across other states.

Business, Marketing, & Information Technology

Missouri