Fashion Merchandising

Fashion Industry Basics

  • 1

    Explain the apparel segment of the fashion industryPD:102

  • 2

    Describe theories of the origin of fashion productsPM:044

  • 3

    Describe the influence of historical events on fashion productsPM:045

  • 4

    Identify fashion market centersPM:052

  • 5

    Explain the role of fashion designersPM:060

  • 6

    Identify fashion trendsIM:006

Fashion Merchandising and Marketing

  • 1

    Explain the importance of merchandising to retailersMK:020

  • 2

    Explain career opportunities in merchandisingPD:134

  • 3

    Explain marketing and its importance in a global economyMK:001

  • 4

    Explain the concept of marketing strategiesMP:001

  • 5

    Describe marketing functions and related activitiesMK:002

  • 6

    Describe the nature of apparel and accessories marketingMK:000

  • 7

    Discuss career opportunities in apparel and accessories marketingPD:040

Fashion and Design

  • 1

    Explain the components of fashion (style, color, and functionality)PM:047

  • 2

    Explain the elements and principles of line and design in fashionPM:048

  • 3

    Describe the principles of color in fashionPM:049

Merchandise Planning

  • 1

    Explain the nature and scope of the product/service management functionPM:001

  • 2

    Explain the concept of product mixPM:003

  • 3

    Analyze information from suppliersIM:300

  • 4

    Scan marketplace to identify factors that could influence merchandising decisionsIM:396

  • 5

    Analyze competitors' offeringsIM:298

  • 6

    Plan merchandise assortment (e.g., styling, sizes, quantities, colors)PM:254

Inventory Management

  • 1

    Explain the receiving processOP:384

  • 2

    Explain stock-handling techniques used in receiving deliveriesOP:385

  • 3

    Process incoming merchandiseOP:386

  • 4

    Maintain inventory levelsOP:407

Visual Merchandising and Display

  • 1

    Explain the use of visual merchandising in retailingPR:023

  • 2

    Distinguish between visual merchandising and displayPR:302

  • 3

    Explain types of display arrangementsPR:026

  • 4

    Maintain displaysPR:052

  • 5

    Dismantle/Store displays/display fixtures/formsPR:054

Features and Benefits of Fashion Merchandise

  • 1

    Acquire product information for use in sellingSE:062

  • 2

    Explain fashion-brand images SE:051

  • 3

    Analyze product information to identify product features and benefitsSE:109

  • 4

    Use characteristics of fibers, yarns, fabrics, and materials to identify benefitsSE:121

  • 5

    Use garment construction methods to identify benefits SE:122

  • 6

    Determine customer benefits of model characteristics of men's apparel SE:123

  • 7

    Determine customer benefits of silhouette characteristics of women's apparel SE:124

  • 8

    Use characteristics of women's accessories to identify benefitsSE:355

  • 9

    Use characteristics of men's accessories to identify benefitsSE:125

  • 10

    Use characteristics of women's foundations/lingerie to identify benefitsSE:126

  • 11

    Use characteristics of swimwear to identify benefitsSE:127

  • 12

    Use characteristics of outerwear to identify benefitsSE:128

  • 13

    Use characteristics of shoes/footwear to identify benefitsSE:129

Selling Fashion

  • 1

    Explain the nature and scope of the selling functionSE:017

  • 2

    Explain the role of customer service as a component of selling relationshipsSE:076

  • 3

    Explain the selling processSE:048

  • 4

    Establish relationship with customer/clientSE:110

  • 5

    Determine customer/client needsSE:111

  • 6

    Analyze customers (apparel and accessories)SE:004

  • 7

    Recommend specific productSE:114

  • 8

    Determine size and fit of children's apparelSE:135

  • 9

    Determine size and fit of women's apparelSE:136

  • 10

    Determine size and fit of men's apparelSE:137

  • 11

    Determine size and fit of shoesSE:138

  • 12

    Use style characteristics to sell men's apparelSE:139

  • 13

    Use style characteristics to sell women's apparelSE:140

  • 14

    Convert customer/client objections into selling pointsSE:874

  • 15

    Close the saleSE:895

  • 16

    Demonstrate suggestion sellingSE:875

  • 17

    Prepare cash drawers/banksOP:194

  • 18

    Open/Close register/terminalOP:195

  • 19

    Process sales transactions (e.g., cash, credit, check)SE:329

Frequently asked questions

What grade levels do these standards cover?
Grade 11 and Grade 12
Where can I read the official document?
Fashion Merchandising