Common Planner
K–12 Standards

Digital Marketing

Other Missouri Business, Marketing, & Information Technology sets

Marketing-Information ManagementIM

  •  

    Collect marketing information to ensure accuracy and adequacy of data for decision-making in marketing communications.

    1. 1

      Manage online brand and reputationIM:430

Information ManagementNF

  •  

    Utilize information-technology tools to manage and perform marketing-communications responsibilities.

    1. 1

      Use analytics tracking tools for marketing communicationsNF:208

Professional DevelopmentPD

  •  

    Acquire information about the digital marketing industry to aid in making career choices.

    1. 1

      Discuss career opportunities in digital marketingPD:421

  •  

    Utilize career-advancement activities to enhance professional development in digital marketing.

    1. 2

      Describe certifications available in digital marketingPD:422

PromotionPR

  •  

    Acquire a foundational knowledge of digital marketing to understand its nature and scope.

    1. 1

      Discuss the nature of digital marketingPR:462

    2. 2

      Explain ethical considerations in digital marketingPR:463

  •  

    Understand the use of direct marketing to attract attention and to build brand.

    1. 3

      Explain the nature of online advertising (e.g., email, search, social media, display, mobile, etc.)PR:164

    2. 4

      Explain the role of business websites in digital marketingPR:364

    3. 5

      Explain the use of social media for digital marketingPR:365

    4. 6

      Discuss the use of search-engine optimization tactics for digital marketingPR:299

  •  

    Develop content for use in marketing communications to create interest in product/business/idea.

    1. 7

      Repurpose content for use in multiple platformsPR:373

  •  

    Understand how a website presence can be used to promote business/product.

    1. 8

      Identify strategies for attracting targeted audience to websitePR:333

  •  

    Plan marketing communications to maximize effectiveness and to minimize costs.

    1. 9

      Develop digital marketing campaignPR:382

  •  

    Implement and monitor promotional activities to maximize return on promotional efforts.

    1. 10

      Implement digital marketing campaignPR:381

  •  

    Evaluate long-term and short-term results of promotional efforts.

    1. 11

      Quantify contribution of social media (metrics and goals, finding what is good, measuring and adjusting on fly, reporting and sharing insights)PR:386

    2. 12

      Evaluate digital marketing effortsPR:306

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
Where can I read the official document?
MO Digital Marketing

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Keep exploring Business, Marketing, & Information Technology standards

Sibling grade bands, other subjects in this jurisdiction, and the same subject across other states.