Common Planner
K–12 Standards

Fundamentals of Marketing (Marketing I)

Other Missouri Business, Marketing, & Information Technology sets

Introduction to Marketing

  • 1

    Explain marketing and its importance in a global economyMK:001

  • 2

    Describe marketing functions and related activitiesMK:002

  • 3

    Explain employment opportunities in marketingPD:024

Marketing Planning

  • 1

    Explain the concept of marketing strategiesMP:001

  • 2

    Explain the concept of market and market identificationMP:003

  • 3

    Explain the nature of marketing planningMP:006

Product/Service Management

  • 1

    Explain the nature and scope of the product/service management functionPM:001

  • 2

    Identify the impact of product life cycles on marketing decisionsPM:024

  • 3

    Describe the uses of grades and standards in marketingPM:019

  • 4

    Explain warranties and guaranteesPM:020

Channel Management

  • 1

    Explain the nature and scope of channel managementCM:001

  • 2

    Explain the nature of channels of distributionCM:003

Pricing

  • 1

    Explain the nature and scope of the pricing functionPI:001

  • 2

    Explain factors affecting pricing decisionsPI:002

Promotion

  • 1

    Explain the role of promotion as a marketing functionPR:001

  • 2

    Explain the types of promotion (i.e., institutional, product)PR:002

  • 3

    Identify the elements of the promotional mixPR:003

  • 4

    Explain types of advertising mediaPR:007

  • 5

    Write persuasive messagesCO:031

Sales and Customer Service

  • 1

    Explain the nature and scope of the selling functionSE:017

  • 2

    Explain the nature of positive customer relationsCR:003

  • 3

    Explain the role of customer service as a component of selling relationshipsSE:076

  • 4

    Demonstrate a customer service mindsetCR:004

  • 5

    Reinforce service orientation through communicationCR:005

  • 6

    Adapt communication to the cultural and social differences among clientsCR:019

  • 7

    Develop rapport with customersCR:029

  • 8

    Respond to customer inquiriesCR:006

  • 9

    Explain company selling policiesSE:932

  • 10

    Interpret business policies to customers/clientsCR:007

  • 11

    Handle difficult customersCR:009

  • 12

    Handle customer/client complaintsCR:010

  • 13

    Identify company's brand promiseCR:001

  • 14

    Determine ways of reinforcing the company's image through employee performanceCR:002

  • 15

    Acquire product information for use in sellingSE:062

  • 16

    Explain the selling processSE:048

Marketing-Information Management

  • 1

    Describe the need for marketing dataIM:012

  • 2

    Identify data monitored for marketing decision makingIM:184

  • 3

    Explain the nature and scope of the marketing-information management functionIM:001

  • 4

    Explain the nature of marketing researchIM:010

Economics

  • 1

    Distinguish between economic goods and servicesEC:002

  • 2

    Explain the concept of economic resourcesEC:003

  • 3

    Describe the concepts of economics and economic activitiesEC:001

  • 4

    Determine economic utilities created by business activitiesEC:004

  • 5

    Explain the principles of supply and demandEC:005

  • 6

    Describe the functions of prices in marketsEC:006

  • 7

    Explain the role of business in societyEC:070

  • 8

    Describe types of business activitiesEC:071

  • 9

    Explain the types of economic systemsEC:007

  • 10

    Explain the concept of private enterpriseEC:009

  • 11

    Identify the impact of small business/entrepreneurship on market economiesEC:065

  • 12

    Explain types of business ownershipBL:003

  • 13

    Identify factors affecting a business's profitEC:010

  • 14

    Determine factors affecting business riskEC:011

  • 15

    Explain the concept of competitionEC:012

  • 16

    Determine the relationship between government and businessEC:008

  • 17

    Explain the concept of productivityEC:013

The Business Environment

  • 1

    Describe current business trendsNF:013

  • 2

    Assess information needsNF:077

  • 3

    Obtain needed information efficientlyNF:078

  • 4

    Evaluate quality and source of informationNF:079

  • 5

    Apply information to accomplish a taskNF:080

  • 6

    Conduct an environmental scan to obtain business informationNF:015

  • 7

    Prepare simple written reportsCO:094

Frequently asked questions

What grade levels do these standards cover?
Grade 11 and Grade 12
Where can I read the official document?
Fundamentals of Marketing (Marketing I)

Keep exploring

Keep exploring Business, Marketing, & Information Technology standards

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