Common Planner
K–12 Standards

Entrepreneurship

Other Missouri Business, Marketing, & Information Technology sets

Fundamentals of Entrepreneurship

  • 1

    Explain the role of business in societyEC:070

  • 2

    Describe the nature of entrepreneurshipEN:039

  • 3

    Explain the role requirements of entrepreneurs and ownersEN:040

  • 4

    Explain career opportunities in entrepreneurshipPD:066

  • 5

    Describe the use of business ethics in entrepreneurshipEN:044

Identifying a Business Idea

  • 1

    Explain the need for entrepreneurial discoveryEN:001

  • 2

    Discuss entrepreneurial discovery processesEN:002

  • 3

    Assess global trends and opportunities for business venturesEN:003

  • 4

    Determine opportunities for venture creationEN:004

  • 5

    Describe types of business modelsEC:138

  • 6

    Assess opportunities for venture creationEN:005

  • 7

    Generate venture ideasEN:006

  • 8

    Determine feasibility of venture ideasEN:038

Planning a Business

  • 1

    Describe entrepreneurial planning considerationsEN:007

  • 2

    Explain tools used by entrepreneurs for venture planningEN:008

  • 3

    Assess start-up requirementsEN:009

  • 4

    Assess risks associated with ventureEN:010

  • 5

    Describe external resources useful to entrepreneurs during concept developmentEN:011

  • 6

    Assess the need to use external resources for concept developmentEN:012

  • 7

    Select strategies to protect intellectual propertyEN:013

  • 8

    Use components of business plan to define venture ideaEN:014

  • 9

    Assess the costs/benefits associated with resourcesEN:021

Establishing a Business

  • 1

    Explain types of business ownershipBL:003

  • 2

    Select form of business ownershipBL:006

  • 3

    Develop company goals/objectivesSM:008

  • 4

    Define business missionSM:009

Marketing Planning

  • 1

    Explain the concept of marketing strategiesMP:001

  • 2

    Explain the concept of market and market identificationMP:003

  • 3

    Explain the nature of marketing planningMP:006

  • 4

    Explain the nature of marketing plansMP:007

  • 5

    Explain the role of situation analysis in the marketing planning processMP:008

  • 6

    Identify market segmentsMP:004

  • 7

    Develop customer profileMP:031

  • 8

    Select target marketMP:005

  • 9

    Conduct market analysis (market size, area, potential, etc.)MP:009

  • 10

    Conduct SWOT analysis for use in the marketing planning processMP:010

  • 11

    Conduct competitive analysisMP:012

Product/Service Management

  • 1

    Explain the concept of product mixPM:003

  • 2

    Plan product mixPM:006

  • 3

    Develop positioning concept for a new product ideaPM:228

  • 4

    Develop strategies to position corporate brandsPM:208

Channel Management

  • 1

    Explain the concept of supply chainOP:443

  • 2

    Explain the nature of channels of distributionCM:003

  • 3

    Select channels of distributionCM:010

Pricing

  • 1

    Explain factors affecting pricing decisionsPI:002

  • 2

    Determine cost of product (breakeven, ROI, markup)PI:019

  • 3

    Calculate break-even pointPI:006

  • 4

    Set pricesPI:007

Promotion

  • 1

    Explain the types of promotion (i.e., institutional, product)PR:002

  • 2

    Identify the elements of the promotional mixPR:003

  • 3

    Develop promotional plan for a businessPR:097

Accounting and Finance

  • 1

    Describe the need for financial informationFI:579

  • 2

    Explain the concept of accountingFI:085

  • 3

    Explain the role of finance in businessFI:354

  • 4

    Explain the nature of overhead/operating costsOP:024

  • 5

    Describe the nature of income statementsFI:094

  • 6

    Describe the nature of cash flow statementsFI:091

  • 7

    Explain the nature of balance sheetsFI:093

  • 8

    Explain the nature of sales forecastsMP:013

  • 9

    Forecast sales for marketing planMP:014

  • 10

    Describe the nature of budgetsFI:106

Frequently asked questions

What grade levels do these standards cover?
Grade 11 and Grade 12
Where can I read the official document?
MO Entrepreneurship AAA

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