Marketing: Employability Knowledge and Skill Statements with Suggested Performance Indicators

Other Oregon CTE sets

Adhere to workplace practicesE-01

  • A

    Explain and follow workplace standards, rules, and regulations E-01.A

  • B

    Show up on time and prepared to work E-01.B

  • C

    Demonstrate the ability to take direction, be proactive, and work independentlyE-01.C

Exhibit personal responsibility and accountabilityE-02

  • A

    Apply professional and ethical standards of the industry to personal conductE-02.A

  • B

    Maintain integrity and promote personal and professional integrity in co-workersE-02.B

  • C

    Take responsibility and carry out work assignmentsE-02.C

Practice cultural competenceE-03

  • A

    Demonstrate awareness of issues related to diversity, equity, and inclusion E-03.A

  • B

    Work effectively with colleagues of differing abilities, cultures, and backgroundsE-03.B

  • C

    Describe issues relating to workplace harassment E-03.C

  • D

    Model behaviors that are respectful and sensitive of othersE-03.D

Demonstrate teamwork and conflict resolutionE-04

  • A

    Demonstrate the ability to collaborate and contribute to the work of a diverse team E-04.A

  • B

    Explain when it is appropriate to lead and when to follow another’s lead E-04.B

  • C

    Demonstrate strategies for resolving issues with coworkersE-04.C

Communicate clearly and effectivelyE-05

  • A

    Listen attentively, and speak and write clearly to convey information correctlyE-05.A

  • B

    Interpret information and instructions presented in verbal and written form E-05.B

  • C

    Demonstrate effective communication with colleagues, supervisors, customers, and suppliersE-05.C

  • D

    Demonstrate the ability to communicate verbally, in writing, and using electronic communication toolsE-05.D

Employ critical thinking to solve problemsE-06

  • A

    Recognize problems in the workplace and diagnose their root causes  E-06.A

  • B

    Develop well-reasoned plans to solve identified challenges E-06.B

  • C

    Apply and follow through on plans to ensure that problems are resolvedE-06.C

Demonstrate creativity and innovative thinkingE-07

  • A

    Develop ideas to solve problems in new and different ways E-07.A

  • B

    Investigate one’s own and others’ ideas to find those with greatest applicabilityE-07.B

  • C

    Develop and deploy plans to implement new ideas in the workplaceE-07.C

Demonstrate fluency in workplace technologiesE-08

  • A

    Demonstrate knowledge and application of general technology skills, including hardware and software commonly used in the industryE-08.A

  • B

    Use online communication, networking tools and social networks to access, manage, evaluate, and create information to successfully function in a knowledge economyE-08.B

  • C

    Describe and demonstrate a fundamental understanding of the ethical, legal, and security issues surrounding access to and use of information technologiesE-08.C

Plan, organize, and manage workE-09

  • A

    Identify an intended project outcome including available inputs, materials, labor, timeline for producing work, and job-site obligationsE-09.A

  • B

    Effectively plan, monitor, and complete projects on time and within budget using available resources and materials E-09.B

  • C

    Demonstrate ability to write coherent reports and project summaries to communicate the progress of project work and its adherence to scheduleE-09.C

Make informed career decisionsE-10

  • A

    Identify job and entrepreneurial opportunities in the industry and the required education and credentials to obtain employmentE-10.A

  • B

    Set short- and long-term career goals based on personal interests and aptitudesE-10.B

  • C

    Maintain a project portfolio  E-10.C

  • D

    Develop a professional resumeE-10.D

  • E

    Explain and demonstrate how to cultivate and maintain a professional presence in an online environment, including the appropriate use of social media and networking platformsE-10.E

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12

Keep exploring

Sibling grade bands, other subjects in this jurisdiction, and the same subject across other states.

More Oregon CTE sets

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