Journalism and Broadcasting: Knowledge and Skill Statements with Suggested Performance Indicators

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Distinguish between different forms of media and their specific applicationsFA-JB02.A

Analyze various careers in media companies, including radio and television stations, newspapers and magazines, video production houses, and Internet news outletsFA-JB02.B

Define the terminology associated with journalism and broadcastingFA-JB02.C

Describe federal and state regulations governing the journalism and broadcast industries and their associated compliance issuesFA-JB02.D

Describe the similarities and differences among editorial, feature, and news writing stylesFA-JB02.E

Describe the types of companies that work in the journalism and broadcast industries and the types of niches that they occupyFA-JB02.F

Analyze the business and economic factors that influence programming, content, and distributionFA-JB02.G

Explain ethical issues affecting how news and information is communicatedFA-JB03.A

Describe and adhere to legal guidelines and professional ethical standards in various journalistic contextsFA-JB03.B

Distinguish between responsible and irresponsible media action and explain what constitutes bias in reporting and how it can be identified and moderatedFA-JB03.C

Explain legal and ethical issues and concepts related to the press and press restrictions (e.g., libel, invasion of privacy, plagiarism, obscenity, copyright, censorship, conflict of interest, intellectual property)FA-JB03.D

Describe how the First Amendment and key laws and legal decisions reflect societal views and values and affect the rights and responsibilities of the pressFA-JB03.E

Synthesize information from communications with colleagues, clients, and/or other stakeholders to define a scope of work to meet identified needsFA-JB04.A

Identify the resources and budget to meet project requirementsFA-JB04.B

Describe the roles and responsibilities of individuals working on a project team and demonstrate understanding of how different work styles might affect workflowFA-JB04.C

Describe project management and create a workflow for a project, including activities, timeline, critical milestones and deliverables, and potential risks and contingency plansFA-JB04.D

Identify the types of equipment and demonstrate proper set-up design to produce productsFA-JB04.E

Describe how to apply criteria (e.g., bias, authoritativeness) for cultivating, evaluating, and selecting information sources for use in writing a storyFA-JB05.A

Formula questions and refine topics for journalistic researchFA-JB05.B

Compile information from primary and secondary sources using interviews, available technology, and other meansFA-JB05.C

Evaluate the credibility of information sources, including online sources, and organize and link information from multiple sourcesFA-JB05.D

Develop written stories for use in print and broadcast (e.g., newspaper, radio, television)FA-JB05.E

Describe how photographs and multimedia can be used to support the development and presentation of storiesFA-JB05.F

Differentiate among different journalistic writing styles used to inform, entertain, and persuade, and select a journalistic format to present content in an appropriate journalistic style and editing to create journalism productionsFA-JB06.A

Demonstrate knowledge of the structure and elements of news storiesFA-JB06.B

Use direct and indirect quotes in journalistic writingFA-JB06.C

Demonstrate skills for writing leads, bodies of stories in various structures (e.g., inverted pyramid, chronological order), headlines, and captionsFA-JB06.D

Apply guidelines for effective journalistic writing (e.g., keep sentences and paragraphs short, vary word usage, use active voice verbs, be specific, avoid jargon and vague words, use correct spelling, avoid editorializing, avoid unnecessary words)FA-JB06.E

Explore how writing structure and elements might be used in unexpected ways to create more dynamic stories.FA-JB06.F

Revise and edit copy to ensure effective, grammatically correct journalistic productsFA-JB06.G

Identify individual expectations in producing on-camera products appropriate for different audiences and purposes (e.g., speech strategies, wardrobe suitability, gestures, tones, and vocabulary)FA-JB07.A

Use elements and principles of design to develop visual presentations that reinforce and enhance written messagesFA-JB07.B

Apply skills for packaging stories for various media (e.g., print, online)FA-JB07.C

Apply skills for designing an advertisement for a particular audienceFA-JB07.D

Select appropriate typography for various presentations and prepare a layout for publicationFA-JB07.E

Demonstrate knowledge of the use of computer technology, including desktop publishing, in producing and designing visual presentations that are effective and visually appealingFA-JB07.F

Describe the elements for consideration in producing a media project (e.g., scheduling, location, cameras needed, scripts, visuals)FA-JB08.A

Analyze how image capturing and graphics design support the development of electronic presentationsFA-JB08.B

Apply procedures for taking, developing, printing, enhancing, and captioning photographs and videoFA-JB08.C

Apply skills and procedures for managing and organizing written assignments and deadlines in story writing and photojournalismFA-JB08.D

Evaluate the journalistic value of photographs and video regarding content, composition, and technical qualitiesFA-JB08.E

Describe how productions may be promoted and marketedFA-JB09.A

Differentiate among the types of promotional materials used in journalism and broadcast media (e.g., standard public service announcements, commercial/ ads, press kits, and advertising tags)FA-JB09.B

Analyze relationships between advertising and mass media planning and financingFA-JB09.C

Analyze and evaluate the effectiveness of different types of advertisements (e.g., hard sell, soft sell)FA-JB09.D

Develop and implement plans for calculating the cost of producing different forms of media publications, and planning for the financing, production, and distribution of publicationsFA-JB09.E