Common Planner
K–12 Standards

Business, Management and Administration (2022)

Other Georgia CTAE sets

Entrepreneurship Essentials (6.451)

  • BMA-EE-2.

    Establish a personal online career portfolio and begin uploading relevant artifacts.BMA-EE-2

    1. 1.

      Compare a variety of secure online repositories and select the best one for specific career goals, such as Github for education, Dropbox, Jimdo, Uxfol.io, Portfoliobox and many others.BMA-EE-2.1

    2. 2.

      Establish an account for long-term use to upload professional artifacts over the course of the career pathway.BMA-EE-2.2

    3. 3.

      Upload a professional, true, and accurate résumé and cover letter seeking employment for a position representative of current skills and knowledge.BMA-EE-2.3

    4. 4.

      Upload additional standard job search items, such as digital badges and certificates earned for industry-recognized credentials.BMA-EE-2.4

    5. 5.

      Identify and upload industry-appropriate artifacts reflective of mastered skills throughout this course. Write and include a reflective entry for each artifact discussing steps taken, problems encountered and how they were overcome, and other pertinent information about the learning.BMA-EE-2.5

    6. 6.

      Organize the portfolio in a manner that makes documents and artifacts easy to locate and access for review.BMA-EE-2.6

  • BMA-EE-3.

    Distinguish characteristics of entrepreneurs and determine personal attributes that can contribute to both success and failure of an entrepreneurial venture.BMA-EE-3

    1. 1.

      Identify characteristics of a successful entrepreneur.BMA-EE-3.1

    2. 2.

      Utilize one or more aptitude and interest assessments, such as YouScience, to discover strengths, weaknesses, and entrepreneurial traits. Upload to online career portfolio.BMA-EE-3.2

    3. 3.

      Incorporate the 5 Voices Communication assessment or Energetics assessment to provide students an in-depth analysis of individual communication style and personality traits and behaviors. Upload to online career portfolio.BMA-EE-3.3

    4. 4.

      Utilize one or more personality assessments (e.g., Myers-Briggs, High5, DiSC, and others) to determine entrepreneurial strengths. Upload to online career portfolio.BMA-EE-3.4

    5. 5.

      Analyze entrepreneur versus intrapreneur versus employee. Differentiate the unique traits and behaviors of each and determine their roles in the economy.BMA-EE-3.5

    6. 6.

      Analyze benefits/rewards/advantages and risks/disadvantages of being an entrepreneur.BMA-EE-3.6

    7. 7.

      Compose a personal vision statement. Upload to online career portfolio.BMA-EE-3.7

  • BMA-EE-4.

    Explore various strategies and identify different paths to starting a business.BMA-EE-4

    1. 1.

      Examine the various categories of businesses, such as service, manufacturing, retail, wholesale, and analyze their role in the economy.BMA-EE-4.1

    2. 2.

      Discuss the advantages and disadvantages of the different types of business (sole proprietorship, corporation, limited liability company, etc.)BMA-EE-4.2

    3. 3.

      Recognize entrepreneurial opportunities through a variety of ways.BMA-EE-4.3

      1. 3a.

        Brainstorm a new product or service.BMA-EE-4.3a

      2. 3b.

        Create a solution to a problem.BMA-EE-4.3b

      3. 3c.

        Satisfy perceived wants or needs.BMA-EE-4.3c

      4. 3d.

        Refine an existing product or service.BMA-EE-4.3d

      5. 3e.

        Identify trends that create opportunities.BMA-EE-4.3e

      6. 3f.

        Discover opportunity gaps for existing products or services.BMA-EE-4.3f

    4. 4.

      Define social entrepreneurship and identify potential solutions for social and environmental concerns.BMA-EE-4.4

    5. 5.

      Discuss the ethical dilemma between what is profitable and what is socially responsible.BMA-EE-4.5

    6. 6.

      Research and identify reasons why many start-ups fail.BMA-EE-4.6

    7. 7.

      Identify strategies to minimize risks involved with a start-up entrepreneurial venture.BMA-EE-4.7

  • BMA-EE-5.

    Examine traditional methods for starting a new business and describe the lean start-up methodology.BMA-EE-5

    1. 1.

      Explain the components of a traditional business plan.BMA-EE-5.1

    2. 2.

      Identify and describe the elements of the lean startup methodology.BMA-EE-5.2

    3. 3.

      Compare a traditional business plan to a lean startup model.BMA-EE-5.3

    4. 4.

      Evaluate the effectiveness of a business model for a specific business.BMA-EE-5.4

    5. 5.

      Compare and contrast various business models with business plans.BMA-EE-5.5

    6. 6.

      Describe the Business Model Canvas (BMC) and its components: Value Propositions, Customer Segments, Channels, Customer Relationships, Revenue Streams, Key Partners, Key Activities, Key Resources, and Cost Structures.BMA-EE-5.6

    7. 7.

      Create a draft Business Model Canvas for a new start-up business. Upload to online career portfolio.BMA-EE-5.7

  • BMA-EE-6.

    Implement the lean start-up methodology; identify a problem, develop a minimum viable product (MVP), test a MVP, and determine a value proposition.BMA-EE-6

    1. 1.

      Examine the benefits of using lean start-up methodology when developing a new product.BMA-EE-6.1

    2. 2.

      Compare a prototype to minimum viable product (MVP), determine the purpose of each, and explain when and how to use each one during product development.BMA-EE-6.2

    3. 3.

      Utilize design thinking principles to decide which value proposition to use in a start-up business.BMA-EE-6.3

    4. 4.

      Research methods to test a MVP, select appropriate methods for given product, conduct test(s), and analyze results.BMA-EE-6.4

    5. 5.

      Describe the value proposition for a product or service solution.BMA-EE-6.5

  • 6.

    Compare relationship of Value Propositions to Profit Center (Identify Customers, Channels, Customer Relationships, and Revenue Streams)BMA-EE-6.6

  • 7.

    Compare relationship of Value Propositions to Cost Center (Key Partners, Key Activities, Key Resources, and Cost Structure)BMA-EE-6.7

    1. 8.

      Conduct the lean start-up method to develop a minimum viable product.BMA-EE-6.8

    2. 9.

      Build a basic prototype for a product or service and use customer feedback to make changes.BMA-EE-6.9

    3. 10.

      Choose an entrepreneurial venture and complete the Value Proposition component of the Business Model Canvas. Upload to online career portfolio.BMA-EE-6.10

  • BMA-EE-7.

    Utilize customer discovery to understand who customers are and determine the potential market for a product or service.BMA-EE-7

    1. 1.

      Examine the process of customer discovery as it applies to the lean start-up method.BMA-EE-7.1

    2. 2.

      Compare market research to customer discovery and discuss the value of both.BMA-EE-7.2

    3. 3.

      Research potential customers for a value proposition; consider their income, spending habits, motivations, etc.BMA-EE-7.3

    4. 4.

      Develop a customer profile describing potential customers, including demographic, socioeconomic, and geographic attributes.BMA-EE-7.4

    5. 5.

      Prioritize customer segments to determine initial target market and future growth markets.BMA-EE-7.5

    6. 6.

      Explain the mass market and niche market concepts.BMA-EE-7.6

    7. 7.

      Complete the Customer Segments component of the Business Model Canvas (BMC). Upload to online career portfolio.BMA-EE-7.7

  • BMA-EE-8.

    Explore the various channels available, virtual and physical, to reach customers and identify the channels most appropriate to reach potential customers for the chosen value proposition.BMA-EE-8

    1. 1.

      Evaluate different strategies for reaching customers, consider B2C, B2B and a hybrid model.BMA-EE-8.1

    2. 2.

      Explain the difference in channels of communication and channels of distribution.BMA-EE-8.2

    3. 3.

      Determine whether a direct or indirect channel of distribution is best for the chosen value proposition and identify each step in the channel of distribution.BMA-EE-8.3

    4. 4.

      Explain the importance of location for a business.BMA-EE-8.4

    5. 5.

      Compare the advantages and disadvantages of a real store front versus a virtual store front.BMA-EE-8.5

    6. 6.

      Define markets and the concept of market share.BMA-EE-8.6

    7. 7.

      Utilize the 4 Ps of the marketing mix (product, place, price, promotion) to draft a marketing plan for the chosen value proposition.BMA-EE-8.7

    8. 8.

      Analyze emerging technologies and determine their impact on the chosen value proposition.BMA-EE-8.8

  • 9.

    Calculate the costs of channels of distribution and customer communications.BMA-EE-8.9

  • 10.

    Complete the Channels component of the Business Model Canvas. Upload to online career portfolio.BMA-EE-8.10

  • BMA-EE-9.

    Examine the importance of customer relationships and determine the impacts on the success of a business venture.BMA-EE-9

    1. 1.

      Identify and compare different types of customer relationships.BMA-EE-9.1

    2. 2.

      Investigate various customer services policies and their impact on acquiring and retaining customers.BMA-EE-9.2

    3. 3.

      Explain the role of various loyalty and incentive programs in retaining current customers and recruiting new ones.BMA-EE-9.3

    4. 4.

      Utilize networking and business leads to expand the customer base.BMA-EE-9.4

    5. 5.

      Determine the functions and benefits of a customer relationship management (CRM) system.BMA-EE-9.5

    6. 6.

      Design a customer service policy that ensures customer satisfaction through consistent messaging, complaint/conflict resolution, retention of current customers, gathering feedback, and handling negative social media posts and comments.BMA-EE-9.6

    7. 7.

      Complete the Customer Relationship component of the Business Model Canvas by listing strategies to build customer loyalty. Upload to online career portfolio.BMA-EE-9.7

  • BMA-EE-10.

    Identify methods for raising capital and evaluate various sources of revenue for an entrepreneurial venture.BMA-EE-10

    1. 1.

      Explain the role of seed money for an entrepreneurial venture.BMA-EE-10.1

    2. 2.

      Identify potential sources for revenue streams for start-up and ongoing operations, such as loans, grants, angel investors, crowdfunding, sales, and others.BMA-EE-10.2

    3. 3.

      Explore various sources for loans, such as financial institutions, relatives, and others, and calculate the costs over time using current interest rates.BMA-EE-10.3

    4. 4.

      Calculate the cost of resources needed to produce and sell a product or service.BMA-EE-10.4

    5. 5.

      Identify and calculate projected operational expenses for a given time period (month, quarter, year).BMA-EE-10.5

    6. 6.

      Examine the advantages and disadvantages of debt versus equity financing.BMA-EE-10.6

    7. 7.

      Explain bootstrapping and give reasons why it is, or is not, a viable option for a chosen value proposition.BMA-EE-10.7

    8. 8.

      Demonstrate an understanding of basic financial skills including time value of money, compound interest, payment estimation, financial calculator skills, budgeting, return on investment, depreciation, and an amortization schedule.BMA-EE-10.8

    9. 9.

      Complete the Revenue Streams component of the Business Model Canvas. Upload to online career portfolio.BMA-EE-10.9

  • BMA-EE-11.

    Explore how related student organizations are integral parts of career and technology education courses through leadership development, school and community service projects, entrepreneurship development, and competitive events.BMA-EE-11

    1. 1.

      Explain the goals, mission, and objectives of Future Business Leaders of America -FBLA- and/or DECA.BMA-EE-11.1

    2. 2.

      Explore the impact and opportunities a student organization -FBLA, DECA- can develop to bring business and education together in a positive working relationship through innovative leadership and career development programs.BMA-EE-11.2

    3. 3.

      Explore the local, state, and national opportunities available to students through participation in related student organizations -FBLA, DECA- including but not limited to conferences, competitions, community service, philanthropy, and other student organization activities.BMA-EE-11.3

    4. 4.

      Explain how participation in career and technology education student organizations can promote lifelong responsibility for community service and professional development.BMA-EE-11.4

    5. 5.

      Explore the competitive events related to the content of this course and the required competencies, skills, and knowledge for each related event for individual, team, and chapter competitions.BMA-EE-11.5

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
When were these standards adopted?
2022

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