Common Planner
K–12 Standards

Advanced Fashion, Merchandising and Retailing (8.422) (2021)

Other Georgia CTAE sets

Advanced Fashion, Merchandising and Retailing (8.422)

  • MKT-AFMR-1.

    Demonstrate employability skills required by business and industry.MKT-AFMR-1

    1. 1.

      Communicate effectively through writing, speaking, listening, reading, and interpersonal abilities.MKT-AFMR-1.1

    2. 2.

      Demonstrate creativity by asking challenging questions and applying innovative procedures and methods.MKT-AFMR-1.2

    3. 3.

      Exhibit critical thinking and problem solving skills to locate, analyze and apply information in career planning and employment situations.MKT-AFMR-1.3

    4. 4.

      Model work readiness traits required for success in the workplace including integrity, honesty, accountability, punctuality, time management, and respect for diversity.MKT-AFMR-1.4

    5. 5.

      Apply the appropriate skill sets to be productive in a changing, technological, diverse workplace to be able to work independently and apply team work skills.MKT-AFMR-1.5

    6. 6.

      Present a professional image through appearance, behavior and language.MKT-AFMR-1.6

  • MKT-AFMR-2.

    Review the evolution and movement of fashion.MKT-AFMR-2

    1. 1.

      Explain the process of fashion forecasting and the advantages of forecasting to the industry.MKT-AFMR-2.1

    2. 2.

      Compare the stages of the fashion cycle using current fashion and fashions from the past.MKT-AFMR-2.2

    3. 3.

      Explain factors that impact the length of each stage within the fashion cycle.MKT-AFMR-2.3

  • MKT-AFMR-3.

    Differentiate various market centers and relate their importance to merchandising decisions.MKT-AFMR-3

    1. 1.

      Explain the role of fashion market centers and identify international fashion market centers.MKT-AFMR-3.1

    2. 2.

      Compare the advantages and disadvantages of using different buying venues such as trade shows, showrooms, and sales representatives.MKT-AFMR-3.2

    3. 3.

      Explain the sales process at market centers.MKT-AFMR-3.3

    4. 4.

      Describe the responsibilities of a retail buyer at a market center.MKT-AFMR-3.4

    5. 5.

      Describe critical components of effective buyer-vendor relationships.MKT-AFMR-3.5

    6. 6.

      Summarize buyers' strategies for merchandise selection.MKT-AFMR-3.6

    7. 7.

      Analyze the components of an order placed at a market center.MKT-AFMR-3.7

  • MKT-AFMR-4.

    Identify major laws that regulate and/or impact the fashion/retail industry.MKT-AFMR-4

    1. 1.

      Describe laws that protect consumers (e.g., product labeling and product safety).MKT-AFMR-4.1

    2. 2.

      Describe laws that regulate the fashion industry (e.g., the Federal Trade Commission, price fixing, and the Sherman Antitrust Act).MKT-AFMR-4.2

    3. 3.

      Describe key industry groups and the role each group plays in the fashion ecosystem.MKT-AFMR-4.3

  • MKT-AFMR-5.

    Analyze economics in the fashion industry.MKT-AFMR-5

    1. 1.

      Compare and contrast the concept of economic resources versus economic goods/services.MKT-AFMR-5.1

    2. 2.

      Describe current economic trends in the United States and outline the influence of the trends on decision-making in fashion/retail merchandising.MKT-AFMR-5.2

    3. 3.

      Describe the impact of such economic indicators as consumer discretionary income, inflation, gross domestic product, and productivity on consumer spending on fashion and other retail products and services.MKT-AFMR-5.3

    4. 4.

      Contrast typical profit margins of manufacturers, wholesalers, and retailers in the fashion/retail industry.MKT-AFMR-5.4

    5. 5.

      Explain competition as it relates to fashion designers, manufacturers, and retailers in the marketplace.MKT-AFMR-5.5

  • MKT-AFMR-6.

    Determine factors to consider when developing a merchandise plan and budget for a business.MKT-AFMR-6

    1. 1.

      Differentiate between cost and retail when determining prices for merchandise.MKT-AFMR-6.1

    2. 2.

      Calculate gross profit and net profit.MKT-AFMR-6.2

    3. 3.

      Explain the components of the merchandise plan.MKT-AFMR-6.3

    4. 4.

      Determine how to maintain the appropriate level and mix of merchandise by employing the concept of "open-to-buy."MKT-AFMR-6.4

    5. 5.

      Prepare a buying plan and calculate "open-to-buy" on cost and retail for selected products in an identified business.MKT-AFMR-6.5

  • MKT-AFMR-7.

    Understand the concepts, systems, and tools needed to gather, access, synthesize, evaluate, and disseminate information for use in making business decisions.MKT-AFMR-7

    1. 1.

      Describe the regulation of marketing-information management.MKT-AFMR-7.1

    2. 2.

      Discuss the nature of marketing research problems/issues.MKT-AFMR-7.2

    3. 3.

      Describe methods used to design marketing research studies (e.g., descriptive, exploratory, and causal).MKT-AFMR-7.3

    4. 4.

      Discuss the nature of sampling plans (e.g., who, how many, how chosen).MKT-AFMR-7.4

    5. 5.

      Describe types of rating scales (including Likert scales, semantic differential scales, behavior intention scales, etc.).MKT-AFMR-7.5

    6. 6.

      Explain the use of diaries (e.g., product, media-use, contact).MKT-AFMR-7.6

    7. 7.

      Explain the use of descriptive statistics in marketing decision making.MKT-AFMR-7.7

    8. 8.

      Identify sources of error in a research project (e.g., response errors, interviewer errors, non-response errors, sample design).MKT-AFMR-7.8

    9. 9.

      Evaluate questionnaire design (e.g., types of questions, question wording, routing, sequencing, length and layout).MKT-AFMR-7.9

    10. 10.

      Assess appropriateness of marketing research for the problem/issue (e.g., research methods, sources of information, timeliness of information).MKT-AFMR-7.10

  • MKT-AFMR-8.

    Implement an inventory management plan and compute product pricing utilizing cost control methods.MKT-AFMR-8

    1. 1.

      Describe the importance of inventory control.MKT-AFMR-8.1

    2. 2.

      Examine the impact of internal and external shortage/shrinkage.MKT-AFMR-8.2

    3. 3.

      Describe the extent to which inventory control impacts profits.MKT-AFMR-8.3

    4. 4.

      Identify methods of stock planning and explain the importance of stock turnover ratio.MKT-AFMR-8.4

    5. 5.

      Calculate markups, markdowns, and types of discounts.MKT-AFMR-8.5

    6. 6.

      Describe the impact of mispricing, internal shortage, and external shortage on profits.MKT-AFMR-8.6

    7. 7.

      Outline the impact of computer technology on tracking and maintaining inventory.MKT-AFMR-8.7

    8. 8.

      Explain legal considerations for pricing.MKT-AFMR-8.8

  • MKT-AFMR-9.

    Describe the product selection process for fashion/retail buying.MKT-AFMR-9

    1. 1.

      Differentiate between assortment planning and product mix.MKT-AFMR-9.1

    2. 2.

      Describe buying strategies based on a target market.MKT-AFMR-9.2

    3. 3.

      Identify and classify sizes, styles, and characteristics of women's, men's, and children's fashions.MKT-AFMR-9.3

    4. 4.

      Identify and discuss the importance of selecting styles for different body types.MKT-AFMR-9.4

    5. 5.

      Differentiate between private and designer labels and outline the advantages and disadvantages to a retailer in carrying the different labels.MKT-AFMR-9.5

    6. 6.

      Explain business ethics in product/service management.MKT-AFMR-9.6

    7. 7.

      Identify consumer protection provisions and roles of appropriate agencies.MKT-AFMR-9.7

  • MKT-AFMR-10.

    Understand the concepts and actions needed to determine client needs and wants and respond through planned, personalized communication that influences purchase decisions and enhances future business opportunities.MKT-AFMR-10

    1. 1.

      Explain business ethics in selling.MKT-AFMR-10.1

    2. 2.

      Describe the nature of selling regulations.MKT-AFMR-10.2

  • MKT-AFMR-11.

    Evaluate and explain the effects of promotion in the fashion/retail industry by developing visual merchandising presentations and promotional plans.MKT-AFMR-11

    1. 1.

      Determine how the various types of promotion are used in the fashion/retail industry.MKT-AFMR-11.1

    2. 2.

      Discuss the differences in product promotion at the national and local level.MKT-AFMR-11.2

    3. 3.

      Describe the different types of broadcast media used in fashion/retail marketing (e.g., television and radio).MKT-AFMR-11.3

    4. 4.

      Discuss the different types of electronic media related to fashion/retail marketing (e.g., online media and specialty media such as iPods).MKT-AFMR-11.4

    5. 5.

      Explain how public relations are used to support promotional campaigns.MKT-AFMR-11.5

    6. 6.

      Explain the importance of visual merchandising to consumer behavior and business profits.MKT-AFMR-11.6

    7. 7.

      Describe the use of business ethics in promotion.MKT-AFMR-11.7

    8. 8.

      Describe the regulation of promotion.MKT-AFMR-11.8

    9. 9.

      Prepare a promotional calendar of events for a given line of merchandise.MKT-AFMR-11.9

    10. 10.

      Design a promotional plan for a special event focused on a target market.MKT-AFMR-11.10

    11. 11.

      Evaluate the cost of advertising for a specific medium.MKT-AFMR-11.11

    12. 12.

      Identify elements that influence store layouts.MKT-AFMR-11.12

    13. 13.

      Identify types of fixtures.MKT-AFMR-11.13

    14. 14.

      Explain the use of technology in visual merchandising.MKT-AFMR-11.14

    15. 15.

      Contrast merchandising techniques and store layouts used by various types of retailers such as boutiques, department stores, big box stores, and discounters/jobbers.MKT-AFMR-11.15

    16. 16.

      Construct an interior display and a window display.MKT-AFMR-11.16

  • MKT-AFMR-12.

    Analyze the importance of utilizing an efficient distribution system.MKT-AFMR-12

    1. 1.

      Explain legal considerations in channel management.MKT-AFMR-12.1

    2. 2.

      Explain the nature of channel-member relationships.MKT-AFMR-12.2

    3. 3.

      Describe the factors a manufacturer considers when selecting a distribution channel for a given line of merchandise.MKT-AFMR-12.3

    4. 4.

      Outline the effect of bypassing retail stores and shipping directly from the manufacturer to an outlet center.MKT-AFMR-12.4

    5. 5.

      Contrast common buying and shipping terms used by a manufacturer and a wholesaler.MKT-AFMR-12.5

    6. 6.

      Outline the decisions to be made in managing the marketing functions of transportation and storage from the manufacturers' and the wholesalers' perspectives.MKT-AFMR-12.6

    7. 7.

      Explain how the selection of distribution channels affect the cost and retail price of merchandise.MKT-AFMR-12.7

    8. 8.

      Compare and summarize the benefits of using computerized systems to track and process orders at the manufacturing, wholesaling, or market center levels of distribution.MKT-AFMR-12.8

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
When were these standards adopted?
2021
Where can I read the official document?
Georgia Standards of Excellence CTEA Marketing

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