Common Planner
K–12 Standards

Marketing Education

Other Connecticut CTE sets

Marketing Education

  • A

    Marketing EducationM

    1. 1

      Channel Management: Understand the concepts and processes needed to identify, select, monitor, and evaluate sales channels.M.A

      1. a

        Explain channel management and understand its role in marketing.M.A.1

      2. b

        Identify ways to create positive relationships with customers to enhance a company's image.M.A.2

      3. c

        Resolve customer conflicts to encourage repeat business.M.A.3

      4. d

        Determine ways to reinforce a company's image to exhibit the company's brand promise.M.A.4

      5. e

        Explain the nature of customer relationship management and how it can contribute to a company.M.A.5

    2. 2

      Marketing-Information Management: Understand the concepts, systems, and tools needed to gather, access, synthesize, evaluate, and disseminate information for use in making business decisions.M.B

      1. a

        Describe the nature and scope of marketing-information management.M.B.6

      2. b

        Explain the nature and scope of marketing-research activities.M.B.7

      3. c

        Explain marketing-research design considerations and evaluate their appropriateness for researching problems and issues.M.B.8

      4. d

        Describe data-collection methods and evaluate their appropriateness for researching problems and issues.M.B.9

      5. e

        Use marketing information to plan marketing activities.M.B.10

    3. 3

      Marketing: Understand the processes and set of institutions for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.M.C

      1. a

        Describe marketing's role and function in business to facilitate economic exchanges with customers.M.C.11

      2. b

        Describe customer, client, and business behavior and how it motivates decisionmaking.M.C.12

      3. c

        Develop marketing strategies to guide marketing tactics.M.C.13

      4. d

        Select the appropriate target market for a product and business to obtain the best return on marketing investment (ROMI).M.C.14

      5. e

        Use marketing information to develop a marketing plan.M.C.15

      6. f

        Explain the role of pricing in marketing.M.C.16

    4. 4

      Product/Service Management: Understand the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.M.D

      1. a

        Explain the nature and scope of product and service management.M.D.17

      2. b

        Apply quality assurances to enhance product and service offerings.M.D.18

      3. c

        Explain how product-mix strategies can help meet customer expectations.M.D.19

      4. d

        Identify ways products and services can be positioned to acquire a desired business image.M.D.20

    5. 5

      Promotion: Understand the concepts and strategies needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome.M.E

      1. a

        Explain the nature and scope of promotion.M.E.21

      2. b

        Identify promotional channels used to communicate with targeted audiences.M.E.22

      3. c

        Explain the use of an advertisement's components to communicate with targeted audiences.M.E.23

      4. d

        Describe the use of public-relations activities to communicate with targeted audiences.M.E.24

    6. 6

      Selling: Understand the concepts and sequences of addressing the needs of a market, leading to the movement of a product or service from producer to consumer.M.F

      1. a

        Explain the nature and scope of selling.M.F.25

      2. b

        Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the client or customer.M.F.26

      3. c

        Explain sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.M.F.27

      4. d

        Identify pre-sales activities to facilitate a sales presentation.M.F.28

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
Where can I read the official document?
Connecticut Career and Technical Education

Keep exploring

Keep exploring CTE standards

Sibling grade bands, other subjects in this jurisdiction, and the same subject across other states.