Marketing

Other Colorado CTE sets

• Accounting (2015): Grades 9, 10, 11, 12, Higher Education
• Administrative Services (2015): Grades 9, 10, 11, 12, Higher Education
• Agribusiness Systems (2015): Grades 9, 10, 11, 12, Higher Education
• Agriculture Cluster (2015): Grades 9, 10, 11, 12, Higher Education
• Animal Science (2015): Grades 9, 10, 11, 12, Higher Education
• Arts, AV and Communication (2015): Grades 9, 10, 11, 12, Higher Education
• Audio/Video Technology & Film (2015): Grades 9, 10, 11, 12, Higher Education
• Banking Services (2015): Grades 9, 10, 11, 12, Higher Education
• Basic Anatomy and Physiology
• Business Information Technology (2015): Grades 9, 10, 11, 12, Higher Education
• Construction (2015): Grades 9, 10, 11, 12, Higher Education
• Consumer Services (2015): Grades 9, 10, 11, 12, Higher Education
• Corporate Finance (2015): Grades 9, 10, 11, 12, Higher Education
• Corporate/General Management (2015): Grades 9, 10, 11, 12, Higher Education
• Counseling and Mental Health Services (2015): Grades 9, 10, 11, 12, Higher Education
• Design and Pre-Construction (2015): Grades 9, 10, 11, 12, Higher Education
• Early Childhood Development (2015): Grades 9, 10, 11, 12, Higher Education
• Education & Training (2015): Grades 9, 10, 11, 12, Higher Education
• Electrical Energy Transmission & Distribution (2015): Grades 9, 10, 11, 12, Higher Education
• Electromechanical Generation & Maintenance (2015): Grades 9, 10, 11, 12, Higher Education
• Emergency and Fire Management (2015): Grades 9, 10, 11, 12, Higher Education
• Energy (2015): Grades 9, 10, 11, 12, Higher Education
• Energy Efficiency & Environmental Technology (2015): Grades 9, 10, 11, 12, Higher Education
• Facility & Mobile Equipment Maintenance (2015): Grades 9, 10, 11, 12, Higher Education
• Family and Community Services (2015): Grades 9, 10, 11, 12, Higher Education
• Finance (2015): Grades 9, 10, 11, 12, Higher Education
• Food Products & Processing Systems (2015): Grades 9, 10, 11, 12, Higher Education
• Fossil Energy Extraction, Processing & Distribution (2015): Grades 9, 10, 11, 12, Higher Education
• Grades 9, 10, 11, 12, Higher Education
• Health (2015): Grades 9, 10, 11, 12, Higher Education
• Human Resource Management (2015): Grades 9, 10, 11, 12, Higher Education
• Information Support and Services (2015): Grades 9, 10, 11, 12, Higher Education
• Insurance (2015): Grades 9, 10, 11, 12, Higher Education
• Interactive Media (2015): Grades 9, 10, 11, 12, Higher Education
• IT Cluster (2015): Grades 9, 10, 11, 12, Higher Education
• Journalism & Broadcasting (2015): Grades 9, 10, 11, 12, Higher Education
• Law Enforcement Services (2015): Grades 9, 10, 11, 12, Higher Education
• Logistics, Planning & Management Services (2015): Grades 9, 10, 11, 12, Higher Education
• Maintenance and Operations (2015): Grades 9, 10, 11, 12, Higher Education
• Maintenance, Installation & Repair (2015): Grades 9, 10, 11, 12, Higher Education
• Management (2015): Grades 9, 10, 11, 12, Higher Education
• Manufacturing Production (2015): Grades 9, 10, 11, 12, Higher Education
• Marketing (2015): Grades 9, 10, 11, 12, Higher Education
• Marketing Communications (2015): Grades 9, 10, 11, 12, Higher Education
• Marketing Management (2015): Grades 9, 10, 11, 12, Higher Education
• Marketing Research (2015): Grades 9, 10, 11, 12, Higher Education
• Natural Resource and Environmental Systems (2015): Grades 9, 10, 11, 12, Higher Education
• Network Systems & Telecommunications (2015): Grades 9, 10, 11, 12, Higher Education
• Operations Management (2015): Grades 9, 10, 11, 12, Higher Education
• Performing Arts (2015): Grades 9, 10, 11, 12, Higher Education
• Personal Care Services (2015): Grades 9, 10, 11, 12, Higher Education
• Postseconday and Workforce Readiness (2015): Grades 9, 10, 11, 12, Higher Education
• Power, Structure, and Technical Systems (2015): Grades 9, 10, 11, 12, Higher Education
• Printing/Publishing (2015): Grades 9, 10, 11, 12, Higher Education
• Professional Sales (2015): Grades 9, 10, 11, 12, Higher Education
• Programming & Software Engineering (2015): Grades 9, 10, 11, 12, Higher Education
• Renewable Energy Production (2015): Grades 9, 10, 11, 12, Higher Education
• Restaurants and Food & Beverage Services (2015): Grades 9, 10, 11, 12, Higher Education
• Sales and Service (2015): Grades 9, 10, 11, 12, Higher Education
• Securities and Investments (2015): Grades 9, 10, 11, 12, Higher Education
• STEM (2015): Grades 9, 10, 11, 12, Higher Education
• Therapeutic Services (2015): Grades 9, 10, 11, 12, Higher Education
• Transportation Operations (2015): Grades 9, 10, 11, 12, Higher Education
• Visual & Design Arts (2015): Grades 9, 10, 11, 12, Higher Education
• Warehousing & Distribution Center Operations (2015): Grades 9, 10, 11, 12, Higher Education

Explain ways that technology impacts marketing communications (SP). MKCO.06.01.a 

Describe considerations in using databases in marketing communications (SP). MKCO.06.01.g 

Maintain databases of information for marketing communications (SP). MKCO.06.01.h 

Mine databases for information useful in marketing communications (SP). MKCO.06.01.i 

Marketing: Understands the tools, techniques, and systems that businesses use to create exchanges and satisfy organizational objectives. MKCO.07 

Understand the relationship between marketing and marketing communications to show command of their nature and scope. MKCO.07.01 

Differentiate between service marketing and product marketing. (CS). MKCO.07.01.a 

Discuss the relationship between promotion and marketing. (CS). MKCO.07.01.b 

Explain security considerations in marketing communications. (CS). MKCO.08.01.a 

Implement organizational skills in marketing communications to improve efficiency and workflow. MKCO.08.02 

Develop schedule for marketing communications assignment. (SP). MKCO.08.02.a 

Develop action plan to carry out marketing communications assignment. (MN). MKCO.08.02.b 

Analyze vendor performance to choose vendors providing the best service materials for use in marketing communications. MKCO.08.03 

Apply techniques to monitor production of marketing communications materials. MKCO.08.04 

Monitor production of marketing communications materials. (MN). MKCO.08.04.a 

Acquire information about the marketing communications industry to aid in making career choices. MKCO.09.01 

Describe traits important to the success of employees in marketing communications. (CS). MKCO.09.01.a 

Describe employment opportunities in the marketing communications industry (structure, jobs in, structures in different size agencies, key departments in). (SP). MKCO.09.01.b 

Explain factors affecting the growth and development of the marketing communications industry. (SP). MKCO.09.01.c 

Discuss the economic and social effects of marketing communications. (SP). MKCO.09.01.d 

Analyze marketing communications careers to determine careers of interest. (SP). MKCO.09.01.e 

Utilize career-advancement activities to enhance professional development in marketing communications. MKCO.09.02 

Conduct self-assessment of marketing-communications skill set. (SP). MKCO.09.02.a 

Identify requirements for professional certifications in marketing communications. (SP). MKCO.09.02.b 

Assess the services of professional organizations in marketing communications. (SP). MKCO.10 

Plan marketing-research activities to ensure appropriateness and adequacy of data-collection efforts. MKCO.10.01 

Design qualitative marketing-research study to ensure appropriateness of data-collection efforts. MKCO.10.02 

Develop discussion guide for a qualitative marketing-research study. (MN). MKCO.10.02.b 

Develop screener for a qualitative marketing-research study. (MN). MKCO.10.02.c 

Determine sample for a qualitative marketing-research study. MKCO.10.03 

Process marketing information to test hypotheses and/or to resolve issues. MKCO.10.04 

Market Planning: Understands the concepts and strategies utilized to determine and target marketing strategies to a select audience. MKCO.11 

Employ marketing information to plan marketing activities. MKCO.11.01 

Identify ways to segment markets for marketing communications. (SP). MKCO.11.01.a 

Describe the nature of target marketing in marketing communications. (SP). MKCO.11.01.b 

Describe current issues/trends in marketing communications. (SP). MKCO.11.01.c 

Employ pricing strategies to set prices for marketing communications services. MKCO.12.01 

Explain pricing practices used in marketing communications. (MN). MKCO.12.01.a 

Set price objectives for marketing communications services. (MN). MKCO.12.01.d 

Set price of marketing communications services. (MN). MKCO.12.01.h 

Explain the concept of “product” in marketing communications. (SP). MKCO.13.01.a 

Describe services offered by the marketing-communications industry. (SP). MKCO.13.01.b 

Generate marketing-communications ideas to contribute to ongoing marketing communications success. MKCO.13.02 

Generate marketing communications ideas. (SP). MKCO.13.02.a 

Screen marketing communications ideas. (MN). MKCO.13.02.b 

Explain the nature of product extension in services marketing. (SP). MKCO.13.03.a 

Identify product extensions that can be used in marketing communications. (MN). MKCO.13.03.b 

Evaluate effectiveness of marketing-communications services. (MN). MKCO.13.04.b 

Evaluate the effectiveness of the marketing-communications mix to make product-mix decisions. MKCO.13.05 

Explain the marketing-communications development process. PWR2.8.a (SP). MKCO.14.02.d 

Develop viral marketing strategies. (MN). MKCO.14.02.e 

Understand the use of direct marketing to attract attention and to build brand. MKCO.14.03.a 

Explain the role of media in delivering direct marketing messages. (SP). MKCO.14.03.b 

Understand the use of social media in marketing communications to obtain customer attention and/or to gain customer insight. MKCO.14.04 

Explain the nature of e-mail marketing strategies. (SP). MKCO.14.05.b 

Discuss the nature of effective direct-marketing copy. (SP). MKCO.14.06.c 

Evaluate direct-marketing copy. (MN). MKCO.14.06.f 

Assess advertisements to ensure achievement of marketing communications goals/objectives. MKCO.14.08 

Assess collateral pieces for direct marketing (MN). MKCO.14.08.c 

Manage media planning and placement to enhance return on marketing investment. MKCO.14.10 

Develop and execute an advertising campaign to achieve marketing-communications objectives. MKCO.14.11

Leverage media buys to maximize marketing investment. MKCO.14.12 

Evaluate effectiveness of advertising strategies to determine return on marketing investment. MKCO.14.13 

Evaluate digital marketing efforts. (MN). MKCO.14.13.c 

Analyze costs/benefits of direct marketing. (MN). MKCO.14.13.d 

Assess direct-marketing strategy. (MN). MKCO.14.13.e 

Collaborate in the design of collateral materials to promote frequency/loyalty marketing program. MKCO.14.16.d 

Explain considerations in designing a frequency/loyalty marketing program. (MN). MKCO.14.16.e 

Develop frequency/loyalty marketing strategy. (MN). MKCO.14.16.f 

Develop marketing/creative briefs to apprise staff and client of promotional strategy. MKCO.14.17.a 

Prepare marketing/creative briefs. (MN). MKCO.14.17.b 

Develop frequency/loyalty marketing strategy. (MN). MKCO.14.18.f 

Work with advertising agency to create marketing communications. MKCO.14.19 

Pitch marketing communications idea to client. (SP). MKCO.15.02.a 

Explain the nature of buzz-marketing. (SP) MKCO.15.02.c 

Maintain marketing information to facilitate merchandising activities. MKME.03.02 

Marketing: Understands the tools, techniques, and systems  MKME.04